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Product descriptions, when written well, prove incredibly powerful. They improve organic search rankings for ecommerce sites. And ultimately help sell more products. You’ll find proof of the importance of great product descriptions. Just check the marketing statistics of Overstock.com. The internet retailer witnessed an 84% increase in organic traffic following a campaign to optimize its…

Marketing remains essential for small businesses. It allows them to compete with others. But it also allows them to sell products and services. And it enables them to become profitable and grow. But the ways to market your small business seem endless. So how do you know which marketing tactics will be right for you?…

Personal Brand vs Corporate Brand — this is the ONE question I’m asked the most in my travels around the United States (and the world!). Almost every event I speak at people ask me this question. Here’s the deal. We know that larger businesses have corporate brands. Coca-Cola, Starbucks, Microsoft! For the most part when…

President Donald Trump has announced the start of National Small Business Week (NSBW). The week honors entrepreneurs who drive the U.S. economy. And it runs from May 5 to 11. Public and private organizations come together to celebrate for the event. And they also support the American entrepreneurial spirit. The small business segment makes up…

Does your small business give employees bonuses? Almost three-fourths of companies do, according to PayScale’s 2018 Compensation Best Practices Report. Giving bonuses (also called “variable pay”) allows companies to reward top performers without increasing their fixed costs for salaries. Top-performing businesses are more likely to offer bonuses than the average business (79% vs. 70%), PayScale…

Some federal tax breaks depend on being small. Small, in this case, means the number of employees you have. If your business grows, you may think about adding employees. But consider the impact this will have on your access to certain small business tax breaks. Credit for Starting a Retirement Plan This amounts to a…

According to the SBA, of the 30 million businesses in the U.S., only 64% of small businesses have a website. This should not be a shocking statistic since there are so many owners that don’t know where to start and for many, it’s still is too hard or too expensive for them. But this is…

The small business community feels their local and U.S. economy are strong. This according to the annual Small Business Pulse Survey from SunTrust. But only 49% of the respondents in the survey said they have a clearly stated plan for business growth. Considering the strong economic sentiment small businesses expressed, not having a growth plan…

As new content delivery methods become available and catch audience attention, small businesses need to pivot and adapt. Instagram Stories is one option that has been gaining a good amount of attention. To find out more about what kinds of approaches work, we asked entrepreneurs from Young Entrepreneur Council (YEC) the following: “What is the…

What Began as a U.S. Trend is Now a Global Norm On social media, opinions dominate. What began as a U.S. trend is now a global norm. When marketers are nimble on social, they can turn opinions-at-scale into valuable data, but it’s no magic bullet. Good tools are required, and even then, insights gleaned from…

  According to Gartner, 89% of businesses are competing mostly on the basis of customer experience. And if you don’t listen to what your customers are saying, they are probably having a bad experience. Applied Marketing Science (AMS) is providing a training workshop to teach you how to listen to your customers. Titled “Listening to…

Businesses try a lot of advanced techniques to market and grow. But at the end of the day, most of your success comes from making as many sales as possible. To improve your bottom line and bring in as many customers as possible, check out these sales tips from members of the online small business…

The internet provides almost endless ways to start businesses of all shapes and sizes and make money. Most Profitable Niches Start using the World Wide Web for financial gain. And take a look at the following 20 most profitable online niche markets. They’ll help you determine which online sector would be best for you. Self-Improvement…

A business credit card offers some clear advantages for a small business owner: Access to additional capital, reward and travel perks, potential 0% interest on purchases, sign-up bonuses … the list goes on. And in some cases, it can even replace traditional business financing as a better, more affordable option to cover business expenses. But in order to get…

If a customer walks through your door, you’ve likely told yourself or your employees — put on your happy face. Well, we learned this week, you need to start saying — put on your happier face. A new consumer survey found customers expect small businesses like yours to be friendlier than the big box store…

Earlier this week I chaired CRM Evolution, CRM Magazine’s annual industry conference. And as usual it was a great event with industry experts, thought leaders and vendor executives participating throughout the 3 days of the event.   But the most surprising person I ran into at the conference was my supervisor at my very first…

Every five years the U.S. Department of Agriculture (USDA) carries out a comprehensive census of agriculture across the country. The newly released 2017 census is a mixed bag of good and bad news. 2017 Census of Agriculture The data reveals small farms are increasing, but there are fewer overall farms and they are earning less.…

This article, “They Were the Same Criticisms that had Dogged Him His Entire Career” was first published on Small Business Trends Top Featured Tags: – Business Press Release Distribution Service

Mobile has become an integral part of the food and beverage industry. For restaurant owners, this technology has introduced new levels of efficiency in front and backend operations. But according to a new survey by Oracle, only 48% of owners feel prepared to capitalize on future mobile innovations. Another 62% also expressed doubt in their…

Having an ATM in your store or business can be a major benefit. It may bring more people through the door, it ensures that you customers have access to cash if they need it to make a purchase, and it can even help you earn significant extra revenue. However, getting an ATM set up at…

There are new rules coming into effect for entry level truck driver training (ELDT) in February 2020 that small businesses need to know about. The changes will affect drivers looking to get a commercial license (CDL) for the first time or when upgrading. New CDL License Requirements Small Business Trends contacted Fred Word, Executive Consultant…

Amazon warehouse workers are monitored by tracking systems that measure each employee’s productivity, issue warnings for workers that lag and fire those consistently behind, according to documents obtained by The Verge. Amazon Automated Firing System Amazon offers a base $15 an hour wage and its warehouses, called fulfillment centers, are often competitive to work at. The…