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In this age of information overload and uncertainties, even the slightest carelessness may lead you to go over budget. This makes it crucial to create a budget plan that can protect you from such setbacks and unexpected developments. Surprisingly, 61% of small businesses didn’t even have a budget in 2018. We generally make a business…

In the world of digital marketing, it’s hard to ignore the fact that visual content has become a powerful tool for brands in running successful marketing campaigns. Considering that 65% of people are visual learners and articles with images get 94% more views compared to those without, it makes perfect sense to create compelling images…

Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for…

In the biggest acquisition in the company history, Salesforce has bought Tableau Software for $15.7 billion. The deal is expected to fuel competition between Salesforce and Microsoft in the data analytics/visualization segments of the CRM industry. Small Business Trends contacted several industry experts to get their take on how the purchase will affect SMBs. What…

You can find great job candidates among your employee referrals. And this can prove especially true for companies first starting out. Your team members know what doing the job entails. And they can reach out to skilled people you’d never know might be interested in signing on. So let’s find out how to establish or…

When you think about growing trees for profit, you probably picture huge forests full of trees being harvested for lumber. But in fact, the USDA’s economic research has found that growing smaller, nursery trees is the fastest growing segment of the U.S. agriculture market. Growing Trees for Profit is a Great Small Business This is…

Millennials make up more than a third of American workers today. And members of Gen Z appear to be making their way into the workforce as well. The entrance of younger generations entering the workplace forces employers to make adjustments. So say hello to multigenerational office space. You’ll especially see differences when it comes to…

You may find Running an online business rewarding. But stresses clearly come with the job. So good order management software remains critical for any small eCommerce business. And it will help your business establish itself in the market. Order Management Software Check out this selection of quality order management systems for small businesses of various…

Nadia Martinez started her business, Kallie & Co., as a way to earn an income while moving around the country as a military spouse. But she also wanted it to serve those in her home country of Mexico in a really meaningful way. That combination has led to a really interesting business concept that serves…

Education doesn’t stop after you’ve earned your degree. As a business owner, you might recognize a gap in an employee’s experience or skills that might be bridged with further learning, or that as new tools and approaches develop, you need people on hand who are mentally flexible enough to not only learn the systems, but…

Business trips give entrepreneurs the opportunity to meet with clients or partners from all parts of the world, attend special events or expand into new markets. These trips can be fun and productive. But packing can seem a bit overwhelming. The average business trip lasts for just over three days. If you’re planning a short…

Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with. “When classic traditional advertising…

We’re all operating within a highly competitive and globalized business landscape. New opportunities are emerging all over the world. As a business owner, you’d be remiss if you don’t look into the diversifying your networks and going cross-border. Though understandably, one thing that typically prevents companies from exploring these opportunities is the language barrier. But…

It’s no secret that recurring payments can help you get paid faster. Plus, they’re automatic so that means less work on your plate when it comes to invoicing and following up. One of the biggest downsides of freelancing or having a business is the idea that you may have to chase after payments or deal with non-payment.…

Once, companies and brands touting their ethically-sourced ingredients and environmental values found themselves in the minority. This “feel-good” messaging remained the primary language of homespun business owners. And they sold rustic wares at farmers’ markets. But today it pays to be “green” in a very big way. And the size and scope of your business…

The term Five Nines is jargon cloud service providers use to label service uptime. The phrase refers to 99.999% availability. That translates into 26.3 seconds per month of downtime or 5.26 minutes a year. Small Business Trends contacted Mark Sher, Vice President of UC Product and Marketing at Intermedia. He explained why this matters to…

One of the many things you must get good at to be successful as an entrepreneur is negotiation. Small business owners face some unique challenges because of the early stage of their company’s development. This week, on the Small Business Radio Show, Samuel Dinnar discusses why the startup environment is different and how this impacts…

You know about Facebook Messenger ads. You’ve heard me sing the praises of Facebook Messenger ads. You’re intrigued by the unicorn status of Facebook Messenger ads. You’ve probably heard of their outstanding performance. Maybe you’ve even run some Facebook click-to-Messenger ads. Okay, that’s all great. But how do you get the best results from Facebook Messenger ads?…

The tight labor market is allowing workers to be more selective, especially if they have skill sets with high demand. But even for existing employees, if another company offers more opportunities, they will jump ship. According to a survey from Instructure, this is the case for the majority of the respondents. If a company is…

Instagram ads, when used correctly, can be the perfect channel to market your ecommerce business. In fact, a Facebook survey found that 54% of people purchased something after seeing it on Instagram. 83% of respondents discover new products or services through the platform. And 80% use the platform to decide whether or not to buy…

The longer the US trade war with China continues, the more it will affect small businesses. And according to the latest survey from BizBuySell, it is proving to be true. Almost half or 43% of small business owners said the Chinese tariffs is increasing their costs. Small Business Impact of Chinese Tariffs For 64% of…