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When it comes to Facebook Messenger chatbots, we as marketers are in the thick of it. We’re devising Messenger strategies, assembling chatbot sequences, and racking up wins for our companies and clients. But what’s the future of Facebook chatbot marketing? We have some predictions. Crystal balls not being readily available at the time of writing,…

One of the best ways to connect with potential clients and investors is through business or industry awards. Awards can give your brand or company weight, validate your skills and abilities, generate buzz and give those spending money with your company the confidence that they are contributing to an already successful project or product. Yet,…

Listing on Amazon gives you the opportunity to reach more customers, But it gets hard to capture shoppers’ attention in the crowded marketplace. Many merchants feel using Amazon Marketing Service (AMS) remains important. And promoting products with Amazon marketing ads helps drive high-quality traffic. It also increases conversion. Here are some advantages of using pay-per-click…

Nextiva has a new President and Chief Operating Officer. Marc Stoll previously worked at Apple. Stoll served as VP Worldwide Sales Finance during the Steve Jobs era. Small Business Trends contacted him via email to find out about his plans for the cloud communications company. Making Use of Previous Experience Stoll started by talking about…

The average age of a U.S. small business owner is now almost 51 years old. And this number is increasing as the life expectancy of Americans increases. Maturepreneur Today is holding a virtual event on June 11, 2019 from 9:30 AM – 5:00 PM to highlight the growing community of like-minded entrepreneurs. The full-day event…

There are tons of different ways to market a small business. But some entrepreneurs tend to get caught up in the ideas or the process and forget about the actual results. If you want your marketing campaigns to drive real results that help you grow your business, check out these tips from members of the…

Nextiva just announced a new set of tools for businesses called the Nextiva Business Suites. And this includes the Nextiva Business Communication Suite and the Nextiva Customer Relationship Suite. What Nextiva’s New Suite Can Do Basically, the Nextiva Business Communication Suite combines Nextiva’s voice communication solutions with CRM. And Nextiva has also included other communication…

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Another National Small Business Week comes to a close but not without another mention of it here in our weekly small business news roundup. In case you missed it, National Small Business Week started as it has since the 1960s, with a Presidential Proclamation. And this year was no different as President Donald Trump spirited…

I’ve been to Vegas so many times already this year I’m thinking about going for a DJ residency at The Palazzo.  Maybe Wayne Newton can put in a good word for me. But I digress. The Impact of Voice Technology One of those trips to Vegas was for Adobe Digital Summit, where I had an…

How much do you really know about National Small Business Week?  If you’re like most people, you hear about it once a year.  And it certainly is a “feel good” event for small business owners, and their employees, customers and suppliers.  But do you know the history and how it got started? Take our trivia…

As a small business owner buying insurance is not a simple proposition. Because standard property insurance doesn’t cover the different predicaments businesses face. This means you have to navigate the murky and convoluted waters of what is and has to be covered in your particular location. The launch of Progressive’s BusinessQuote Explorer (BQX) looks to…

The GDP for the first quarter of 2019 was impressive, delivering an annualized rate growth of 3.2%. To go along with that great number, in April the U.S. economy added 275,000 jobs. This has driven the unemployment rate down to 3.6%, the lowest in 50 years (December, 1969). For its part, the small business segment…

Many salaried workers dream of independence. This applies especially to young millennials. And for good reasons. The freedom to work from anywhere in the world, choose your own working hours, handpick projects that match your interests, and charge a fair price you actually deserve, trumps any corporate job in the eyes of many. If you…

The CRM company Nimble has announced a better way for business departments to stay in sync. What’s interesting is it works with popular systems like Office 365 and Dynamics 365. That way, everyone gets the same information across departments. Small Business Trends asked Jon Ferrara, Nimble CEO, to explain. He wrote how sharing information with…

McDonald’s entered a partnership Wednesday with the American Association of Retired Persons (AARP) to fill its need for morning workers and expand diversity. The fast-food chain aims to attract older Americans who can fill employment gaps at the company. AARP is “the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to…

Small businesses in rural areas sometimes struggle with sales in a way their urban competitors do not. But these businesses possess a secret weapon called online selling. And this weapon enables them to make sales not only across the country but around the world. Amazon provides one of the best websites small businesses can use…

Product descriptions, when written well, prove incredibly powerful. They improve organic search rankings for ecommerce sites. And ultimately help sell more products. You’ll find proof of the importance of great product descriptions. Just check the marketing statistics of Overstock.com. The internet retailer witnessed an 84% increase in organic traffic following a campaign to optimize its…

Marketing remains essential for small businesses. It allows them to compete with others. But it also allows them to sell products and services. And it enables them to become profitable and grow. But the ways to market your small business seem endless. So how do you know which marketing tactics will be right for you?…

Personal Brand vs Corporate Brand — this is the ONE question I’m asked the most in my travels around the United States (and the world!). Almost every event I speak at people ask me this question. Here’s the deal. We know that larger businesses have corporate brands. Coca-Cola, Starbucks, Microsoft! For the most part when…

President Donald Trump has announced the start of National Small Business Week (NSBW). The week honors entrepreneurs who drive the U.S. economy. And it runs from May 5 to 11. Public and private organizations come together to celebrate for the event. And they also support the American entrepreneurial spirit. The small business segment makes up…

Does your small business give employees bonuses? Almost three-fourths of companies do, according to PayScale’s 2018 Compensation Best Practices Report. Giving bonuses (also called “variable pay”) allows companies to reward top performers without increasing their fixed costs for salaries. Top-performing businesses are more likely to offer bonuses than the average business (79% vs. 70%), PayScale…