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We Don’t Want to Fit In. We Want to Belong
There has been a big shift in how people interact with brands. In the old days, a product or service would show up on the scene, and we’d evaluate whether the product was something we could use. Sure, there were some products and brands where we felt like we wanted to belong (you are either…
Why Your Company Needs to Understand Memes
This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own…
Marketing is About Connecting With Your Customer’s Story
Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business…
If I Were Selling Real Estate Today
The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily bad, but for a lot…
You Don’t Have to LOVE Making Video – You Just Have to Make It
I’ve been creating (almost) daily video lately on YouTube as part of an impromptu “challenge” with Joel Comm. The process is interesting because video is at once the hardest and also the easiest kind of content to create. I don’t necessarily love making video, but it’s what people consume these days. Far more than any…
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use. The post Collection of tech companies support changes to CA privacy act that bring it closer to GDPR appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Salesforce will acquire Salesforce.org for $300 million
Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its nonprofit customers. The post Salesforce will acquire Salesforce.org for $300 million appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams. The post What Stackie winner Airstream learned from communing with its stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. The post How 2019 Stackie Award winner Sargento cooked up their stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering first-rate mobile AR experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service