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Modern Marketing Influencer Blog Series: 3 Costly Mistakes to Avoid when Measuring Performance
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. Here they share their thoughts on making the best use of research, planning, testing and data.” In our increasingly data-led world, high-performing marketers are…
HR and a Seat at the Table
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages…
The Psychology Of Pricing
If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something practical.…
How to Find ClickBank Products to Promote
ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors. I’ll you how to sift through the low-quality junk so that you can find top-notch products that you can make money from while…
Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation
If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than… Continue Reading The post Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation appeared first on Copyblogger. Press Release Distribution Service
Seth Godin on the Future of Marketing
Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder,… Continue Reading The post Seth Godin on the Future of Marketing appeared first on Copyblogger. Press Release Distribution Service
Creating ‘Craft Content’ for Remarkable Business Results
The term “craft” is a modern trend indicating something that’s been put together with care, appealing to select palates. In… Continue Reading The post Creating ‘Craft Content’ for Remarkable Business Results appeared first on Copyblogger. Press Release Distribution Service
3 Ways Thoughtful Writers Use Tone to Build Loyal Audiences
“I don’t like your tone.” You’ve heard the adage, It’s not what you say, it’s how you say it. (Actually,… Continue Reading The post 3 Ways Thoughtful Writers Use Tone to Build Loyal Audiences appeared first on Copyblogger. Press Release Distribution Service
Permission to Slow Down
A few months ago, I had the immense good fortune to get invited to display my first motorcycle project at… Continue Reading The post Permission to Slow Down appeared first on Copyblogger. Press Release Distribution Service
Why the Term ‘Experimental Art’ Makes Me Laugh
All of the definitions of “experimental art” that I could find were pretty vague. Which was great, because they supported… Continue Reading The post Why the Term ‘Experimental Art’ Makes Me Laugh appeared first on Copyblogger. Press Release Distribution Service