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Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here’s how. Read the full article at MarketingProfs Press Release Distribution Service
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article…
Apply These 14 Expert Techniques to Make Your Job Postings Stand Out
The job hunt can seem like a never-ending stream of applications and interviews for candidates. And it can feel that way for the companies posting jobs too. AmdIn order to stand out from competitors, keep the job posting fresh for as long as possible and, ultimately, find the ideal fit for the position, companies need…
The Ultimate Small Business Guide to the Most Popular Social Media Apps By State
Knowing how and which social media platform your audience uses is an important data point. Identifying this information will improve your engagement level and marketing efforts. And according to a new report by CenturyLinkQuote, the platforms vary from state to state. The data from this report is especially important as people spend more time on…
So Long, San Diego! Top Takeaways From #SMMW19
The post So Long, San Diego! Top Takeaways From #SMMW19 appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
Upcoming Training Workshop Teaches You to Better Listen to Your Customers
The ability to listen to your customers more effectively has introduced new challenges and opportunities. Because of digital technology, your customers can let you know how they feel on your website, social media channel, blog, and other outlets. Applied Marketing Science (AMS) is holding a training workshop titled, “Listening to the Voice of the Customer”…
10 Strategic Tips to Help You Earn More Income from Your Business Online
Today’s businesses have so many opportunities to earn an income online. Whether you use your website, social media or platforms like YouTube, it’s important to have a strategy to help you optimize your revenue. Here are some tips from members of the online small business community to help you do just that. Increase Website Earnings…
Finding Targeted Training for Your Team Doesn’t Have to be Hard, Check Out These Resources
Two of today’s critical employment trends make offering ongoing training crucial for business success: The job market is tight and finding outside qualified candidates is difficult, and Professional training is among the most highly valued employment benefits for Millennials. Before I detail some excellent sources for ongoing education and training, let me also say that…
Thinking About Whether Being a Business Owner is for You? 9 Skills You’ll Need
One of the pleasures I have in traveling the country speaking to thousands of business owners is hearing many of their challenges. Of course the desire to get more customers and keep the ones they already having buy more is ONE big challenge. However, I also hear from business owners who are FRUSTRATED in growing…
Unconventional B2B Marketing: 5 Of The Most Woke Marketers
The post Unconventional B2B Marketing: 5 Of The Most Woke Marketers appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service