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You Don’t Have to LOVE Making Video – You Just Have to Make It
I’ve been creating (almost) daily video lately on YouTube as part of an impromptu “challenge” with Joel Comm. The process is interesting because video is at once the hardest and also the easiest kind of content to create. I don’t necessarily love making video, but it’s what people consume these days. Far more than any…
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use. The post Collection of tech companies support changes to CA privacy act that bring it closer to GDPR appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Salesforce will acquire Salesforce.org for $300 million
Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its nonprofit customers. The post Salesforce will acquire Salesforce.org for $300 million appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams. The post What Stackie winner Airstream learned from communing with its stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. The post How 2019 Stackie Award winner Sargento cooked up their stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering first-rate mobile AR experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all… Please visit Marketing Land for the full article. Press…
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
The Business Manager platform is also being updated, but not until later this year. The post Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
4 stats on what wins on Amazon vs. Walmart
Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements. The post 4 stats on what wins on Amazon vs. Walmart appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. The post AI-powered surveys: Hyped or helpful? appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service