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Urban IQ Hires Jim Schiekofer As Chief Revenue Officer
First CRO appointed to take advantage of growing network
(PRUnderground) May 15th, 2020
Urban IQ, a leading independent DSP (Demand Side Platform) in Digital Out of Home advertising, today announced Jim Schiekofer has joined the company as Chief Revenue Officer. Schiekofer has 20 years of experience leading sales teams and creating high-growth environments in media organizations.
Most recently, Schiekofer was Chief Revenue Officer (CRO) of Modern Farmer Media, the authoritative resource for today’s cutting-edge food producers and consumers. Prior to this, he was the CRO at AllOver Media, a market leader in alternative Out-Of-Home media solutions, including a comprehensive national network of convenience stores, restaurants, and gas stations. Previously, Schiekofer had senior roles in mobile, OTT, sports marketing, gaming, and cross-channel advertising at premier companies such as The Weather Channel and USA Today.
“I am very excited to be a part of the Urban IQ leadership team,” said Schiekofer. “I look forward to working with the team, taking Urban IQ to the next level and focusing on rapidly growing revenue.”
Schiekofer lives in Westchester, NY with his family and two rescue dogs where he still actively plays softball and coaches.
“We are delighted to have Jim join the executive team”, said Brion Roberto, CEO of Urban IQ. “Jim is a proven executive who has a track record of building and managing high-growth sales organizations. He will be a great asset both in terms of media sales expertise and overall executive leadership.”
About Urban IQ
About Urban IQ: As a leading Digital Out of Home (DOOH) Adtech company, Urban IQ offers advertising agencies and brands a powerful, easy to use, and contextually relevant Programmatic buying platform. With a smart network of more than 100,000 screens, Urban IQ is improving the buying experience in the world’s fastest growing advertising medium. In addition to a 100% independent Demand Side Platform (DSP), Urban IQ has patent pending proof-of-play technology. Founded in 2018, Urban IQ is led by a team of former executives from Cisco, Toshiba, Washington Post and Diageo. For more information, please visit theurbaniq.com
Original Press Release.