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Small businesses try a ton of different strategies to reach customers. From webinars to content marketing to digital audio advertising, you’ve probably tried several yourself. But if you really want to make the most of those efforts, it can help to get insights from those who have used these tactics successfully. Check out these helpful…

Customer communication channels are growing and you can’t control that conversation. You can’t control where it happens or how it happens if you want to give your customers the best experience. Customers want to communicate with you, NOT just on a phone, not just via web chat, but also through Instagram, Facebook, Twitter and beyond.…

The line which differentiates the digital and physical worlds is getting more blurred. This is allowing businesses to reach customers no matter where they are during the entire customer journey. An omnichannel approach to sales and customer service is key to making this happen. And more businesses are implementing this approach. Zendesk’s report, “Five Biggest…

The debate on how many emails your business should send to customers and clients is as old as email itself. Or so it seems sometimes. How many is too much? How few are not enough? You look one way and you get told you’re not sending enough. And in another direction, you hear the complete…

Last month, Facebook announcement Libra, its new cryptocurrency. Libra lets you buy things or send money to people with nearly zero fees. And the announcement caused a lot of different reactions from across the business and political landscape. It also shined an even brighter light on cryptocurrencies in general.  And you have to believe the…

The challenges of operating a small business are obvious to the 30+ million owners in the U.S. who run their companies. And the issue of money is on top or near the top of the list. A new survey from DaySmart Software says it is the number one challenge for small businesses in the U.S.…

This article, “Always Make in Time in Your Schedule for What’s Important” was first published on Small Business Trends Top Featured Tags: – Business Press Release Distribution Service

Reality television shows have become popular – some wildly popular.  Among them are dozens of excellent shows that focus on business.  See if you can name the entrepreneur TV shows in our fast and fun quiz. Test your knowledge – take the quiz! Entrepreneur TV Show Quiz Results – Congratulations! You passed! Scroll down to…

Not all businesses are full-time operations. Some entrepreneurs prefer to stick with day jobs and run side businesses, or even run multiple businesses at once. If you’re considering adding a side business to your full-time job or business, here are 100 side hustle ideas to consider. Side Hustle Ideas 1. Investing If you have some…

Business applications have optimized virtually every task for running the backend of a company. In most cases, these tools are standalone products, which create compatibility issues when you add new apps. The new Sunrise bookkeeping app from Lendio called Sunrise is going to combine accounting, cash flow management, loan and credit information into a single…

The average office worker spends about 1,700 hours each year looking at a computer screen. A quality computer monitor gives you a perfect view into your work. You can connect a monitor to your PC or use it occasionally with a laptop or mobile device when you need a larger or more clear picture. But…

A lead magnet is an offer in exchange for a prospect’s email address or other contact information. Common examples are eBooks and white papers. Small Business Trends contacted several experts to get their takes on the best lead magnet practices for SMBs. How a Lead Magnet Works Call to Action There’s a path to follow…

Mentorship is one of the keys to success in business. It can open doors for women in the workplace and put more women on the path to leadership roles. Mentorship is important at every stage of a woman’s career, whether she’s just starting out or is a CEO. How Women Can Benefit From Mentors Some of…

People buy things online, but they go to brick and mortar retail stores for the shopping experience. The new data from the RetailNext Performance Pulse June 2019 report proves this very point. Retail Performance Pulse June 2019 According to the report, June delivered the lowest monthly decrease in retail sales in more than five years.…

Small businesses don’t always have a ton of money to work with when furnishing an office or facility. But you don’t need to take out a loan or go broke just to purchase the furniture and equipment necessary to run your business — just buy used. If you have a small office of about 2,500…

There’s tons of expert advice out there telling small business owners how to be successful. But what about the habits and practices to avoid? If you want to make it as an entrepreneur, you need to create sustainable practices that allow you to create long-term growth. But many business owners have fallen victim to their…

French macarons have been popping up in cafes and bakeries more and more in recent years. But Woops!, a French macaron company, is putting a new spin on this international treat. And the founders built the business largely by accident. The french macaron company started as a pop-up in one of the most challenging markets…

Instagram can help you connect with new customers and promote your products and services. In fact, more than 60 percent of people said they use Instagram to find things that they want to purchase or obtain in real life. In some cases, you can do this without even creating a single post. If you’re able…

A recent Department of Labor (DOL) opinion letter has said gig workers are independent contractors and not employees. The letter gives sway to employers in the on-demand/sharing economy who say these workers are in business for themselves. Others point to the fact gig workers are denied benefits and other protections covering overtime and minimum wage.…

Every small business owner wants to turn a profit. But it can be difficult to do so — especially early on. If you don’t have a ton of money or resources to get your business up and running, you can still hope to create a profitable business. You just need to choose the right idea.…

Gen Z is on track to be the most financially powerful generation of all time. So it makes sense that a lot of small businesses would want them as both customers and employees. So how much do you really know about Gen Z characteristics? You probably already know that Gen Z spends a lot of…

FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically. A FreshLime Overview Small Business Trends spoke with Jay Bean, the CEO of FreshLime. He told us about what they do and why…