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How you respond to your customers is a good indicator of the long-term success of your business. And as more people shop online, this will entail addressing issues with eCommerce. This means making as many communication options as possible. According to a report from Sykes, only 26% of eCommerce sites provide an email address. But…

For years, experts (myself included) often advised startups and small businesses to consider the Limited Liability Company (LLC). The alternative C Corporation possessed less flexibility, ease of administration and tax advantages. However, changes in the tax law from the 2017 Tax Cuts and Jobs Act now create a new potential for big tax savings. And…

You want to know the value of your small business. And this starts with an up-to-date valuation. Even if you don’t plan to sell immediately. Small Business Trends spoke with Mark Zyla. And Zyla acts as Managing Director of business valuation and forensic accounting at Acuitas, Inc. He explains what small business owners use these…

According to a report published by Gallup last summer, only 34% of employees in the US are actively “engaged” with their jobs. This is an improvement from figures recorded earlier, but it still means that about two-thirds of employees are disengaged. These are worrisome statistics all businesses should seriously consider. After all, between absenteeism, employee…

Whether you’re a one-man army running a personal brand or a cog in a giant corporate wheel, you’re aware that content marketing is all the rage nowadays. More than 4 million blog posts go live on the internet every day, with niches ranging from general health and technology to risible cat facts. So, standing out…

You may call me “Captain Obvious.” But I will point out one of the most important factors in growing a small business. Make sure you are saving as much as possible when purchasing goods and services for your company. Now you may think everyone should know this. But many entrepreneurs aren’t sure how to maximize…

A FICO score remains important for small businesses. Because it helps these businesses get loans. But a recent webinar revealed more. “Financial Innovation and FICO Score: What Does it Mean for Small Business” examined what goes into the FICO score. And it looks at how your FICO score can be improved. How to Improve Your…

Sales remain the number one thing small business owners struggle with in their companies. Many don’t like to do it. Because they feel afraid. Or they think they don’t have the skills. Or they believe they must become the pushy used car salesman. Popular culture has depicted this figure so negatively. On this week’s Small…

What challenges do you face running a small business? So you’ve owned your business for some time. And you may sometimes feel as if you are falling behind. But other companies make it look so easy, don’t they? Well, prepare for some good news. Don’t worry about keeping up with the competition. Because you can…

The best employee perks are those that serve a strong purpose within the company, such as building camaraderie, providing better ways to take care of family or improving people’s lives. To find out some specifics, we asked entrepreneurs from Young Entrepreneur Council (YEC) the following: “Which employee perk has proved to be particularly effective at…

Is it really possible to truly meet the expectations customers have of your small business? This of course greatly depends on the customers and the type of service you provide. But new research has revealed small businesses are held to a higher standard of friendliness. Small Business Customer Expectations The U of T Scarborough report…

Life expectancy has skyrocketed. So, it shouldn’t come as a surprise when mature individuals stay in business longer. Or when they start a new venture later in life. The Maturepreneur Today Virtual Summit aims to provide resources on how to start and run a business in the next stage of life. The event targets an…

SEO and content marketing are always changing. So you need to make constant adjustments in order to be successful long term. In SEO and in other areas of business, some of these small changes can help you make a big impact. Here’s more from members of the online small business community. Bookmark These Free Stock…

With each new feature, Instagram wants users to increase the level of engagement between them, their friends and brands. Instagram Quiz Stickers have been designed with that purpose in mind. Instagram Quiz Stickers As part of Instagram Stories, Quiz Stickers can be a whimsical way to engage with friends. But brands can also use this…

Sometimes a cartoon ends up being what we call a two-fer. It functions in more than one subject area (more, if you’re lucky) and is that much more salable. That being said, law and sports don’t often end up being the combination. But the juxtaposition felt really funny to me on this cartoon. Hopefully no…

On Sunday, May 5, the U.S. Small Business Administration National Small Business Week 2019 kicks off with a week long celebration. And once again, Small Business Trends is proud to be named a co-sponsor of National Small Business Week. National Small Business Week 2019 celebrates and recognizes the contribution of small businesses in the U.S.…

  You’ll find hundreds — probably thousands — of social networks on the internet now. And those sites have something for everyone’s niche. But we always hear about the big players in the game. As a small business owner, you probably need to know more. You’ve become aware of the heavy weights, of course. These…

Brian Solis has written a new book. And he calls it Lifescale – How to Live a More Creative, Productive and Happy Life. The book serves as a departure from his previous work. And this includes books like X: The Experience When Business Meets Design and What’s The Future of Business.  These books focused on…

Modern technology has made it easier and less expensive to reach a greater number of potential customers than ever before. That said, it may be harder than ever to get and keep their attention long enough to turn prospects into long lasting customers. That’s why more companies turn to CRM (customer relationship management) software. It’s…

Sponsored Post We’ve all seen those advertisements or images on Facebook that seem to reach thousands, if not millions, of people and result in hundreds of comments, likes, and shares. Your friend shares the post, then you do, and then your friends do. Those posts that spread like wildfire across social media networks are part…

Trello offers a popular tool for personal productivity and team collaboration. The platform gives users more than 25 million users worldwide. You can easily customize the platform based on your tasks and working preferences. And it delivers a powerful way for businesses to organize projects. Trello expert Brittany Joiner said in an email to Small…

Regardless of the size of a business, in order to stay ahead of your competitors, it’s important to focus on SEO. Knowledge of SEO growth hacking is necessary to survive the cut-throat competition in the digital world. Search engines are the go-to place for people to ask questions and clear their doubts. So, SEO growth…