63% of Millennials Work Most for Travel Money

Just what exactly motivates you to work? According to the July 2019 FlexJobs survey, for 63% of millennials, the desire to travel is the primary reason. This data comes from a survey of more than 1,600 millennials, which looks to find out flexible work behaviors among this demographic. The issue of flexible work is one…

Spotlight: Blue Commercial Cleaning Strives for a Spotless Team Culture

Keeping a clean facility is essential for every business. But the exact needs of every commercial facility vary. So Blu Commercial Cleaning offers a huge array of cleaning services that allow business owners to customize their experience. The business has humble beginnings, starting in a Chicago garage. But it has since grown to include an…

Founders of Kabbage Launch Drum, Your Own Influencer Sales Team

Drum, an on-demand network sales force, has just been launched by the founders of Kabbage. The new platform offers SMBs a way to gather freelance influencers to promote their brands for a commission. Small Business Trends contacted Vikram Raju from Drum to find out how this new system works. He started out describing the groups…

What is Customer 360 and How Can It Help Your Business?

Customer 360 is a business idea dealing with how SMBs understand their target markets. Generally, it’s all about putting together customer data so you can reach out to them effectively. Customer 360 Small Business Trends talked with Brent Leary Co-founder and Partner of CRM Essentials. He supplied an overview of why this is important to…

91% of Customers Prefer Small Businesses When Convenient

Tailored offerings and great customer service allow Small and Medium-sized Businesses (SMBs) to forge deeper personal relationships with customers, according to a survey conducted by Zendesk. The Big Expectations, Small businesses: What Customers Want survey (PDF) indicates that 91% of respondents prefer small businesses when convenient, while 74% actively search for opportunities to support SMBs…

New Online Apps Certify Green Business Initiatives

Two new apps are providing online green business certifications. The company behind them is The Green Business Bureau (GBB). As a result, small businesses can manage, certify and prioritize environmentally friendly practices with them. Small Business Trends contacted to Bill Zujewski, CMO of GBB, to learn how SMBs can use these tools. “The Green Business…

Reality TV Star Shows Small Business Leaders How to Coach a Team

Many small business owners just give up on people that have a hard time being successful in an organization. This is why I got hooked on the Netflix reality TV show, Last Chance U which features underprivileged football players that got kicked out of four year Division 1 universities and are looking for another chance…

Want More Email Opens on Your Next Campaign? Try These 5 Tips

This may come as a surprise, but cold emailing is one of the best ways that you can turn your donkey agency into a unicorn agency. You just have to go about it properly. Cold emailing isn’t about spamming your contact list with hundreds of emails a week. This will decrease your engagement and conversions. You won’t…

Pinterest Academy Helps Businesses Pin Better with Online Courses

The popular visual sharing and discovery platform Pinterest is launching its first eLearning program. It’s called the Pinterest Academy. Businesses can access this free e-learning tool from anywhere in the world and on any device. Through a series of online courses, business can learn how to connect their audience on Pinterest. And how to boost…

15 of the Most Successful Hispanic Entrepreneurs

No era in history has seen so many successful Hispanic entrepreneurs thriving as they do today.  The U.S. Census Bureau predicts that 1 in 3 Americans will be Hispanic by the year 2060. As a result, count on even more Hispanic entrepreneurial success in the future. Most Successful Hispanic Entrepreneurs Take a look at 16…

82% of Business Failure is Due to Poor Cash Management (INFOGRAPHIC)

The first year of operation for small businesses is full of challenges. And when it comes to capital, most of them rely on personal savings and income from another job. The data comes from SCORE’s second part of a three-part series titled Megaphone of Main Street. In the first part, which is titled Finding Your…

10 Tips for Retailers to Get the Most Out of Pinterest

Pinterest has 200 million monthly active users. And two thirds of them look at saved Pinterest content while they’re actually shopping. This means that retail businesses can make a major impact on their sales by making use of the platform. Pinterest Tips for Retailers If you want to attract new customers and sell more products…

White Label vs. Private Label Products: What’s the Difference?

Recent research shows SMBs need to be aware of  how white label and private label products perform in the marketplace.  Small Business Trends contacted some experts to find out the differences between them. White Label vs. Private Label Brian Cairns is the CEO of ProStrategix Consulting in New York. He explained it this way. Distinctions…

Are You Losing Sleep Over Your Business?

So you’ve recently started a business. Or you’re considering starting one. You might already feel the encroaching creep of sleep deprivation. Entrepreneurs frequently find themselves getting fewer hours of sleep or lower quality sleep than the general population, and certainly less than they truly need. But why is this the case? And what can they…

81% of Businesses See Revenue Boost From Corporate Contracts over Next 5 Years

A whopping 81% of businesses predict a boost in sales from large corporations over the next five years, according to a survey by American Express. The survey of small and midsize business suppliers found that 50% of respondents anticipate revenue increases by 50% or more from contracts with large corporations with over $1 billion in…

Check Out the Zoho Event in San Francisco Oct. 15

If you happen to be in San Francisco on October 15, you can attend the free Zoho One Seminar and get caught up on all this suite has to offer. As all-in-one suites go, Zoho One is a comprehensive solution with everything your small business needs. This platform will let you address your marketing, sales,…

10 Ways to Continue Learning as a Small Business Owner

In order to run a successful business, you need to constantly learn new things. You may need to learn about new social platforms, marketing strategies or even your own customers. To increase your knowledge base in all of these relevant areas, check out these insights from members of the online small business community. Take Notes…

What is Malware and How Can it Hurt Your Business?

It’s the 21st century. Businesses are moving online and with terabytes of data. According to a study, the big four companies Microsoft, Google, Amazon, and Facebook store 1,200 petabytes between them, which is equivalent to 1.2 million terabytes, where one terabyte is 1,000 gigabytes. The huge amount of data has made cyber attacks an imminent…

How to Spot Bad Customers – and How to Deal with Them

We all know bad customers are unpleasant to deal with. The consequences of bad customers can reach into other aspects of your business, too. They contribute to churn when they don’t listen to you and don’t realize value from your offering. They take up more than their share of resources in terms of time and…

What is Instragram Threads And How Can It Help Your Business?

Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it were transferred back to Instagram’s in-app direct messaging feature. Now, a…

In the News: Why Cyber Security Training Can Save Your Business

Yahoo just announced it is paying out the class action settlement from its security breach which compromised more than 3 billion accounts. It goes without saying, the issue of cybersecurity is an ongoing problem that will be around as long as the Internet exists. In this weeks’ news roundup, we look at a number of…

Sridhar Vembu of Zoho: The Only Durable Capital We Have Comes from Our Corporate Culture, Not on Corporate Valuation

Last week I attended Zoho’s Developer Conference in their Pleasanton CA office and had a chance to sit down with co-founder and CEO Sridhar Vembu for a wide-ranging conversation. The value of corporate culture was among the topics we discussed.  SBT publisher Anita Campbell and I did an “ask me anything” session with Vembu earlier…

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