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The overall ecommerce sales are increasingly coming from mobile devices. In 2018 it was 40% of the total sales, and by 2021 it is expected to jump to 54%. For businesses that develop ecommerce apps, it means they are better positioned to address this growth. However, it is going to take more than coupons and…

Agency marketers face a unique challenge. Not only are they on the hook for creating and executing monster marketing campaigns for clients. They also have to run and grow their agency business. My first company, WordStream, was a digital advertising agency that grew to +300 employees and tens of thousands of customers. The company manages over…

Statistics tell us thousands of entrepreneurs start businesses every year.  After four years, more than 50 percent are gone. Getting a good start is important to success, and one way to do so is by selecting from among the right niche industries. Best Niche Industries Here are the 15 best niche industries for startups. 1.…

Consumers base their decision to make an online purchase on many different factors. And according to a survey by Marketingsignals.com, images play a big role. Close to two thirds or 61% said insufficient or poor-quality product imagery is a deterrent. Considering a product image may be the first time a consumer sees the item; the…

Predictions suggest voice search will change the marketing strategy forever. Even now many searches happen by voice. But digital marketers are still at a loss: “So if you read your search query and then hear your answers, where will the clicks be coming from?” This point is very valid: Voice search makes buying process more…

Growing a small enterprise into a larger company requires takes a lot of work. Avoid wasting precious time. And actually turn the corner. But to do this business owners need drive, discipline, and a structured approach. All this points to having good project management. Project management remains the smart, efficient and effective way for small…

As a business owner, it’s important that your employees have a strong baseline knowledge of their areas of expertise. But do you know ways to test employee knowledge? If you want to discover how well a worker actually understands a subject, you need to know the right kinds of questions to ask, and what can be…

Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets Here’s what you need to know about how these people can benefit your small business.…

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded. The Applied Marketing Science (AMS) “Listening to the Voice of the Customer” workshop…

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals. Create a…

Texas Governor Greg Abbot signed the “Lemonade stand law” on June 10, 2019, to prevent police or code enforcement officers from shutting down lemonade stands run by kids. The governor called it a “common sense law” on his Twitter feed. It’s now legal for kids to sell lemonade at stands. We had to pass a…

The Food and Drug Administration (FDA) went after four e-cigarette companies Friday for violating FDA requirements with their advertisements on social media, including through partnerships with “influencers.” Vape Advertising Violations The FDA said in a statement: The FDA has determined that the e-liquid products labeled and/or advertised on behalf of the companies in these social…

How would you describe a great small business? We’re talking about a business that provides top notch service to its customers day in and day out. Here at Small Business Trends we know that’s not easy. And we know this because of the small businesses we work with and report on every day. We also…

Are you giving your employees what they want? You might think that means, “Am I giving them more money?” Well, you’re probably right to a degree. But according to a new survey this week from Instructure, it’s not money — all the time — that forces employees away from your company. Instead, 70% say they’d…

It appears like we may have averted a tariff war with Mexico, even though it’s still a bit early to tell if that will really be the case.  But there’s another tariff war that’s still in effect right now between the two biggest economies in the world – The USA and China. But are these…

This article, “The Restaurant Specialized in Getting Hacked” was first published on Small Business Trends Top Featured Tags: – Business Press Release Distribution Service

In this age of information overload and uncertainties, even the slightest carelessness may lead you to go over budget. This makes it crucial to create a budget plan that can protect you from such setbacks and unexpected developments. Surprisingly, 61% of small businesses didn’t even have a budget in 2018. We generally make a business…

In the world of digital marketing, it’s hard to ignore the fact that visual content has become a powerful tool for brands in running successful marketing campaigns. Considering that 65% of people are visual learners and articles with images get 94% more views compared to those without, it makes perfect sense to create compelling images…

Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for…

In the biggest acquisition in the company history, Salesforce has bought Tableau Software for $15.7 billion. The deal is expected to fuel competition between Salesforce and Microsoft in the data analytics/visualization segments of the CRM industry. Small Business Trends contacted several industry experts to get their take on how the purchase will affect SMBs. What…

You can find great job candidates among your employee referrals. And this can prove especially true for companies first starting out. Your team members know what doing the job entails. And they can reach out to skilled people you’d never know might be interested in signing on. So let’s find out how to establish or…

When you think about growing trees for profit, you probably picture huge forests full of trees being harvested for lumber. But in fact, the USDA’s economic research has found that growing smaller, nursery trees is the fastest growing segment of the U.S. agriculture market. Growing Trees for Profit is a Great Small Business This is…