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The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was,…

There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a nerve-wracking process for business owners, execs, and anyone else involved. This is because a rebrand has to resonate with audiences without losing touch with the current customer base. Failing to rebrand…

Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a…

We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective…

Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media…Read blog postabout:Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE The post Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE appeared first on WiderFunnel Conversion Optimization. Press Release…

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform…Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service

Company: The Motley Fool Industry: Media; Financial Services Business Model: Premium Service Subscription Experimentation Champion: Nate Wallingsford, Head of U.S….Read blog postabout:How The Motley Fool leverages experimentation as a growth strategy: A case study The post How The Motley Fool leverages experimentation as a growth strategy: A case study appeared first on WiderFunnel Conversion Optimization.…

Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: In 2019, the graphic included 7,040…Read blog postabout:Building the essential marketing technology stack to fuel your experimentation program The post Building the essential marketing technology stack to fuel your experimentation program appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service

That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from…Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018 The post Year in review: Our top 9 experimentation articles and news of 2018 appeared first on WiderFunnel Conversion Optimization. Press Release…

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote…Read blog postabout:6 marketing trends set to take off in 2019 The post 6 marketing trends set to take off in 2019 appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service