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What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams. The post What Stackie winner Airstream learned from communing with its stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. The post How 2019 Stackie Award winner Sargento cooked up their stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering first-rate mobile AR experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all… Please visit Marketing Land for the full article. Press…
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
The Business Manager platform is also being updated, but not until later this year. The post Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
4 stats on what wins on Amazon vs. Walmart
Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements. The post 4 stats on what wins on Amazon vs. Walmart appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here’s how they really work. The post AI-powered surveys: Hyped or helpful? appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it. The post Building and scaling global SEO Centers of Excellence appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Monitor, compare and optimize all your marketing links in one place to increase the conversion rate
Get the most from your Links Monitor, compare and optimize all your marketing links in one place to increase the conversion rate FREE VERSION AVAILABLE! Target visitors where they yield best conversion rates… Track views, clicks and conversions… Monitor broken links, click fraud, latency and blacklists Share with clients, partners, and coworkers Create a […]
Top 10 Reasons to Get an All-in-One System to Operate Your Business
Do you have the software blues? That’s when you are trying to leverage technology to operate your business — but finding that software isn’t helping meet your goals. In fact, technology gets in the way. You’re looking for efficiency, speed and money savings. What you get instead is more complexity. This is the precise problem…