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It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after…

The world of retail is changing — perhaps faster than at any time in history. How can a small retailer keep up with what customers want? One way is by keeping up with the latest retail insights from retail consulting firm BRP. The company does a wealth of consumer surveys to find out what today’s…

The drug laws across the country are currently in a fluid state as more communities relax the rules they have in place. For small businesses who want to carry out drug screening tests of their employees, these are challenging times. A new report from JDP analyzed how young workers are coping with the issue of…

The concession industry reached $3 billion in revenue in 2018. It encapsulates a variety of businesses, from street food vendors to those who serve food at special events. Concession businesses tend to be especially busy during warm months, since the often operate outdoors or during major events. However, there are enough food options available that…

Traditionally, women seem less likely to own businesses than men. Commitments at home prevented this in the past. And more modern hurdles include lack of access to funding, mentors and training. But women today have become slightly more likely to start businesses than men. And technology has provided some of  these opportunities. Clearly, entrepreneurship appeals to…

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem…

Not to sound too hipster, but we’ve been working remotely before it was cool. Crazy Egg was founded in 2005, and ever since then we’ve built a globally distributed team of super smart, talented, hard-working humans from around the world. In celebration of Global Work From Home Day, we’re bringing you behind the scenes of…

You have a formidable task ahead of you. How can you make it so that all of your prospective customers really, really hate your website and in turn, despise your company? Why would you want to do that? Isn’t there a competition going on? When you look on the internet, it sure seems like it.…

Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant — an ecommerce company that donates 30% of its profits to saving the elephants in Kenya. Before we dive in, I’m going to provide a little context. Here’s what their…

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand…