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We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usage, but for the most…

It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the worlds of search, social, and ecommerce. Facebook makes it easier to control ad placements If you’re currently running—or have ever run—contextual advertisements, you understand how important it is to have control over the content that’s…

When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here’s how. Read the full article at MarketingProfs Press Release Distribution Service

All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article…

The job hunt can seem like a never-ending stream of applications and interviews for candidates.  And it can feel that way for the companies posting jobs too. AmdIn order to stand out from competitors, keep the job posting fresh for as long as possible and, ultimately, find the ideal fit for the position, companies need…

Knowing how and which social media platform your audience uses is an important data point. Identifying this information will improve your engagement level and marketing efforts. And according to a new report by CenturyLinkQuote, the platforms vary from state to state. The data from this report is especially important as people spend more time on…

The post So Long, San Diego! Top Takeaways From #SMMW19 appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service

The ability to listen to your customers more effectively has introduced new challenges and opportunities. Because of digital technology, your customers can let you know how they feel on your website, social media channel, blog, and other outlets. Applied Marketing Science (AMS) is holding a training workshop titled, “Listening to the Voice of the Customer”…

Today’s businesses have so many opportunities to earn an income online. Whether you use your website, social media or platforms like YouTube, it’s important to have a strategy to help you optimize your revenue. Here are some tips from members of the online small business community to help you do just that. Increase Website Earnings…

Two of today’s critical employment trends make offering ongoing training crucial for business success: The job market is tight and finding outside qualified candidates is difficult, and Professional training is among the most highly valued employment benefits for Millennials. Before I detail some excellent sources for ongoing education and training, let me also say that…