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Everything Old Is New Again: Why & How to Refresh B2B Content
Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain,…
When to Use Retina Images in Emails and When to Avoid Them
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience…
How to Meet (and Exceed) Your Creative Content Goals
Why is it so hard to produce good content? Because creative work is uniquely draining … and uniquely rewarding, too…. Continue Reading The post How to Meet (and Exceed) Your Creative Content Goals appeared first on Copyblogger. Press Release Distribution Service
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey. The post MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. The post Window shopping 2.0: How visual search is revolutionizing digital fashion retail appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. The post A Facebook voice assistant may have buy-in from marketers – but will users want it? appeared first on Marketing Land. Please visit Marketing Land for the full…
Will a New Oregon Bill Prevent Small Restaurants from Handing Out Plastic Straws to Customers?
The Oregon Senate passed a bill Thursday that would ban restaurants from freely handing out plastic straws to customers. Oregon Plastic Straw Bill Customers dining inside must explicitly request a straw to get one. The rule does not apply to drive-through customers. “We use a straw for less than an hour, but it continues to…
Writing an About Page for Your Business Doesn’t Have to Be Hard, Read These 4 Tips
Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you designed an amazing ‘About’ page that crisply conveys your brand’s message, inspires trust, and facilitates further action by the user? Probably not. Although the ‘About’ page is inherent to just about any website, it is especially important for business websites…
Blooming Colors And April Adventures (2019 Wallpapers Edition)
Blooming Colors And April Adventures (2019 Wallpapers Edition) Blooming Colors And April Adventures (2019 Wallpapers Edition) Cosima Mielke 2019-03-31T09:14:59+02:002019-04-18T06:35:43+00:00 Starting off the new month with an inspiration boost, that’s the idea behind our monthly wallpapers series which has been going on for more than nine years already. What makes it special: the wallpapers are created…