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There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. The post There are 6 challenges every data-driven marketer faces. Here’s how to manage them. appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…
Facebook hires former Google, Microsoft director to lead PR
John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company. The post Facebook hires former Google, Microsoft director to lead PR appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s ad revenue jumps 18% as marketers invest more on the platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…
What is a Freakshake and How Can It Be Used to Market Your Small Restaurant?
Have you heard of the Freakshake trend? Freakshakes refer to huge milkshakes loaded with ice-cream, cream and flavored sauces. But they also include unlikely ingredients. Think donuts, cake, biscuits, brownies and other sweet delights. Freakshakes have become huge in the food service industry. Small restaurateurs should consider capitalizing on the freakshake trend. Put this deliciously…
Thinking about Better Project Management Templates? Check Out Excel
Managing a project requires a combination of communication and leadership skills. But you need the right tools too. Even though some people look down on using spreadsheets, they are still popular. Here’s a list of where to find the best Excel project management templates for small business plus tips for using them. Tips for Getting…
Sick and Tired of Other Businesses Disrupting Your Industry? Read This
Disruption in your industry has become a sure thing. And it poses a dangerous threat to your company. Because historically, the most successful disruptors come from outside the industry. Think Uber for car services and Netflix for at-home movies. So how can you become the next disruptor, instead? Make sure your competition doesn’t beat you…
Facebook News Feed Dies, What Marketers MUST Know
The Facebook News Feed is dead. It’s official. Gone. Extinct. Poof. Nada. Oblivion. In this article, I’ll tell you why I’m making this assertion, the conspiratorial events leading up to the death of the News Feed, what it all means for the future of Facebook marketing, and four solid takeaways that will superpower your marketing…
Design A Lead Gen Landing Page For Mobile That Converts
Design A Lead Gen Landing Page For Mobile That Converts Design A Lead Gen Landing Page For Mobile That Converts Suzanne Scacca 2019-04-22T12:00:16+02:002019-04-23T06:05:43+00:00 There is a huge difference between a website (which can generate leads) and a lead capture page (which is only supposed to generate leads). Websites tell visitors: This is all of the…
Supercharge Your Content Marketing With Interactive Content [Infographic]
Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs Press Release Distribution Service
