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Why Testimonials Are B2B Companies’ Most Important Marketing Tool
B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs Press Release Distribution Service
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers’ attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage … Read the full article…
Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs Press Release Distribution Service
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Read the full article at MarketingProfs Press Release Distribution Service
Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy
Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the full article at MarketingProfs Press Release Distribution Service
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn’t Overlook
Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement you’re after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. Read the full article at MarketingProfs…
A Guide to Using Infographics for Lead Generation [Infographic]
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs Press Release Distribution Service
Design At Scale: One Year With Figma
Design At Scale: One Year With Figma Design At Scale: One Year With Figma Paul Hanaoka 2019-04-15T13:30:48+02:002019-04-17T19:36:01+00:00 This article will be about how large teams can benefit from using more open, collaborative tooling and how to make adoption and migration feasible and pleasant. Also, in case you didn’t guess from the title of the article…
Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style
Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style Monthly Web Development Update 4/2019: Design Ethics And Clarity Over Style Anselm Hannemann 2019-04-12T14:44:48+02:002019-04-17T19:36:01+00:00 “‘Ethics’ and Ethics” is more than a typical article. It’s a detailed essay exploring what the term ‘ethics’ really means, how its meaning changed in recent times, and how diffusion…
Art Direction For The Web Using CSS Shapes
Art Direction For The Web Using CSS Shapes Art Direction For The Web Using CSS Shapes Andrew Clarke 2019-04-11T13:30:16+02:002019-04-17T19:36:01+00:00 Last year, Rachel Andrew wrote an article that took a new look at CSS Shapes in which she reintroduced readers to the basics of using CSS Shapes. For anyone keen to understand how to use properties…