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Why you want ‘clumpy’ binge-buying customers
By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when. The post Why you want ‘clumpy’ binge-buying customers appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads
Among other announcements, YouTube said the change is aimed at addressing the varied interests of fans and providing new sponsorship opportunities for brands. The post Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Ad fraud war wages on: More fraud to be stopped than successful in 2019
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. The post Ad fraud war wages on: More fraud to be stopped than successful in 2019 appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
With Uber’s I.P.O., Dara Khosrowshahi Is Taking Travis Kalanick’s Company Public
The C.E.O. wants to prove that the start-up has evolved past a raucous, and profligate, tech-bro culture. But Uber’s past is simply not that far gone. Press Release Distribution Service
Bits: The Week in Tech: Worried About Screen Time? A Dose of Big Tech Data May Help
Moral panic about our use of devices could benefit from good data. Big Tech companies are sitting on that information. Press Release Distribution Service
Beyond the Kentucky Derby: 10 great places to watch horse racing
Horse racing’s biggest day is the Kentucky Derby at Louisville’s Churchill Downs. But travelers can cheer on a favorite filly at other tracks around the country. Press Release Distribution Service
Minnie Mouse takes the helm as Disney cruise captain to inspire girls
Move over, Mickey, there’s a new captain at Disney Cruise Line. Disney hopes Captain Minnie will inspire more female leaders in maritime industry Press Release Distribution Service
PSA: If you’ve got a Dell computer, you might want to fix this now
Your new Windows laptop typically ships with an awful lot of bloatware you don’t need. Often, it’ll just slow down your computer a tad. But occasionally, a pre-installed piece of manufacturer cruft can pose a serious security risk — and that’s why you should probably update or uninstall Dell’s SupportAssist right away. The app, which…
Electric racing series Formula E lost $29 million in its fourth season
Electric racing series Formula E posted a €26.4 million (about $29 million) loss during its fiscal year ending July 31st, 2018, despite generating a record €133.4 million (about $149 million) of revenue, according to a new financial statement filed with the United Kingdom’s Companies House registry. The results for the fiscal year Formula E reported…
Detective Pikachu director weighs in on Sonic the Hedgehog live-action backlash
Video game adaptations used to mean dressing up attractive actors in iconic costumes and trying to stuff 20 hours of gameplay into a 90-minute movie. It didn’t really work. Now, video game adaptations are more reliant on CGI versions of favorite childhood characters appearing both realistic and either terrifying or adorable. It’s the difference between…