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Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

Have you heard of the Freakshake trend? Freakshakes refer to huge milkshakes loaded with ice-cream, cream and flavored sauces. But they also include unlikely ingredients. Think donuts, cake, biscuits, brownies and other sweet delights. Freakshakes have become huge in the food service industry. Small restaurateurs should consider capitalizing on the freakshake trend. Put this deliciously…

Managing a project requires a combination of communication and leadership skills. But you need the right tools too. Even though some people look down on using spreadsheets, they are still popular. Here’s a list of where to find the best Excel project management templates for small business plus tips for using them. Tips for Getting…

Disruption in your industry has become a sure thing. And it poses a dangerous threat to your company. Because historically, the most successful disruptors come from outside the industry. Think Uber for car services and Netflix for at-home movies. So how can you become the next disruptor, instead? Make sure your competition doesn’t beat you…

The Facebook News Feed is dead. It’s official. Gone. Extinct. Poof. Nada. Oblivion. In this article, I’ll tell you why I’m making this assertion, the conspiratorial events leading up to the death of the News Feed, what it all means for the future of Facebook marketing, and four solid takeaways that will superpower your marketing…

Design A Lead Gen Landing Page For Mobile That Converts Design A Lead Gen Landing Page For Mobile That Converts Suzanne Scacca 2019-04-22T12:00:16+02:002019-04-23T06:05:43+00:00 There is a huge difference between a website (which can generate leads) and a lead capture page (which is only supposed to generate leads). Websites tell visitors: This is all of the…

Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs Press Release Distribution Service

Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs Press Release Distribution Service

E-commerce is a pure service business that demands utmost precision, patience, and persistence to survive the industry’s ever growing competition. The goal is not just to help shoppers find good products, but also provide an exceptional customer experience that forces them to convert into repeat buyers. Also, customer actions serve as a valuable source of…

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019,…