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What Should I A/B Test? An Ecommerce Homepage Analysis
There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand…
4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities
The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is…
When’s The Last Time You Analyzed Your Conversion Funnel?
The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was,…
Ready For Rebranding? Validate Your New Direction To Minimize Risk
There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a nerve-wracking process for business owners, execs, and anyone else involved. This is because a rebrand has to resonate with audiences without losing touch with the current customer base. Failing to rebrand…
From First-Time Buyer To Loyal Customer: Ecommerce Email 101
Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a…
[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity
We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective…
Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE
Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media…Read blog postabout:Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE The post Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE appeared first on WiderFunnel Conversion Optimization. Press Release…
How customer-obsessed brands are pulling ahead in the emotion economy
When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform…Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service
How The Motley Fool leverages experimentation as a growth strategy: A case study
Company: The Motley Fool Industry: Media; Financial Services Business Model: Premium Service Subscription Experimentation Champion: Nate Wallingsford, Head of U.S….Read blog postabout:How The Motley Fool leverages experimentation as a growth strategy: A case study The post How The Motley Fool leverages experimentation as a growth strategy: A case study appeared first on WiderFunnel Conversion Optimization.…
Building the essential marketing technology stack to fuel your experimentation program
Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: In 2019, the graphic included 7,040…Read blog postabout:Building the essential marketing technology stack to fuel your experimentation program The post Building the essential marketing technology stack to fuel your experimentation program appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service