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The Future of B2B Content: Data-Informed, Interactive, and Influential
Before starting on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some “spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic…
Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push
The post Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019
We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from a big Google algorithm update…
B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?
Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? ? via…
How B2B Marketers Can Strategically Test New Digital Marketing Tactics
When it comes to testing new marketing tactics, B2B marketers often find themselves in one of two camps: Chasing the new, shiny object. (Their motto: Let’s innovate, innovate, innovate!) Maintaining the status quo. (Their motto: We don’t mess with what’s working.) Whichever camp you currently find yourself in, chances are high that you’re intrigued by…
Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?
Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions. “Minneapolis movie showtimes.” “Um… come again?” “Showtimes Captain Marvel 55441.” “Are you –” “Movie showtimes cheapest theater arcade games. I’m feeling lucky.” “Sir, this is a Wendy’s.” It’s only…
Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown
The post Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
Why Twitter Lists Are Still a Great Tool for B2B Marketers
The post Why Twitter Lists Are Still a Great Tool for B2B Marketers appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
Trust Factors: How Best Answer Content Fuels Brand Credibility
Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERP has been a key source…
Looking at Martech: The Intersection of Marketing and Technology
When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience. Yet, marketing needs technology to reach the right audience at the right…