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Design System: What It Is And How To Create One Using Indigo.Design Design System: What It Is And How To Create One Using Indigo.Design Nick Babich 2019-04-02T12:30:58+02:002019-04-17T19:36:01+00:00 (This is a sponsored article.) Design is about scaling. Digital products are becoming more and more complex, and it is evident that product teams need to adapt their…

How To Use Spaces In Web Design With Gestalt Principles How To Use Spaces In Web Design With Gestalt Principles Ayesha Ambreen 2019-04-01T12:30:41+01:002019-04-17T19:36:01+00:00 Human brains are hardwired to connect the dots and make sense out of everything the eyes see. Design is a creative field where forms and space intermingle to lend us a variety…

Optimizing Performance With Resource Hints Optimizing Performance With Resource Hints Drew McLellan 2019-04-17T12:30:16+02:002019-04-17T19:36:01+00:00 Modern web browsers use all sorts of techniques to help improve page load performance by guessing what the user may be likely to do next. The browser doesn’t know much about our site or application as a whole, though, and often the…

The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes John Rhea 2019-04-16T16:00:16+02:002019-04-17T19:36:01+00:00 Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal. If…

Experimentation has always been the driving force when challenging the status quo – whether it’s the battlefield where a change in the strategy has altered the course of history or a product change which separates successful products from thousands of failures. For online businesses, this has translated into improving customer experiences thus leading to increase…

While there are a few stalwarts who stand out when it comes to reliance on experimentation to drive growth, honed over many years, some brands are formalizing this process to further root CRO into their DNA, knowing how critical it is in current times. Truckstop.com has been in business for the last 23 years and…

From generating quality leads to driving more traffic to your website, the efforts invested in B2B marketing are nearly twice as more as compared to any other industry, especially B2C. Each lead is a potential customer, which means everything done in the process demands utmost precision – taking the right steps to highlight your brand’s…

Marketers can map the performance of their campaigns from various data sources. Most often this leads to them being overly obsessed with metrics. But, not all numbers penned on paper help derive befitting conclusions that promise results. This is where qualitative information about visitor behavior helps to connect the missing dots in user research. Qualitative…

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(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation culture.) 1,000 concurrent experiments. Tests that can be deployed across 75 countries and 43 languages in under an hour. A/B tests that cover a span of 1.2 million hotels, homestays, and inns—if ever there was an organization that bleeds CRO…