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(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation culture.) 1,000 concurrent experiments. Tests that can be deployed across 75 countries and 43 languages in under an hour. A/B tests that cover a span of 1.2 million hotels, homestays, and inns—if ever there was an organization that bleeds CRO…

A seamless eCommerce customer journey is about transitioning from just “buying” to “experiencing.” The key to growing your online business is to let your customers explore, decide, and share, and then learn from their experience. Over the years, A/B testing has evolved from a simple comparative study to a process backed up by a data-driven…

Is your e-commerce website experiencing high traffic but low checkouts? Is your cart abandonment rate at an all-time high? Are you losing prospective customers because something on your website is putting them off and you are not sure how to make visitors leave the site only after finishing a purchase? This blog will help you…

Continuous experimentation and testing increases conversions at high growth and data-driven organizations. Scaling a conversion rate optimization (CRO) program requires not only building a long-term testing roadmap but also building a culture of experimentation involving multiple teams and stakeholders across the company. As the scope of CRO projects increases, so does the difficulty of management…

It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after…

The world of retail is changing — perhaps faster than at any time in history. How can a small retailer keep up with what customers want? One way is by keeping up with the latest retail insights from retail consulting firm BRP. The company does a wealth of consumer surveys to find out what today’s…

The drug laws across the country are currently in a fluid state as more communities relax the rules they have in place. For small businesses who want to carry out drug screening tests of their employees, these are challenging times. A new report from JDP analyzed how young workers are coping with the issue of…

The concession industry reached $3 billion in revenue in 2018. It encapsulates a variety of businesses, from street food vendors to those who serve food at special events. Concession businesses tend to be especially busy during warm months, since the often operate outdoors or during major events. However, there are enough food options available that…

Traditionally, women seem less likely to own businesses than men. Commitments at home prevented this in the past. And more modern hurdles include lack of access to funding, mentors and training. But women today have become slightly more likely to start businesses than men. And technology has provided some of  these opportunities. Clearly, entrepreneurship appeals to…

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem…