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A customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube…

The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. The Oracle Marketing Cloud (OMC) marketing team recently sat down with Michael Krigsman, founder and host of CXOTalk, to discuss influencer marketing.…

At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called “The Future of Digital Marketing).  It all started with mobile, which has impacted digital marketing in a huge way. Seth pointed out that consumer…

I sat there staring at my list of tasks and projects. A stress-flash shot down into my chest. I’d never… Continue Reading The post The Missing Ingredient in Your Workday: A 30-Day Challenge appeared first on Copyblogger. Press Release Distribution Service

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. The post SEO guide to optimizing your LinkedIn profile for more connections, better leads appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

The video platform’s newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms. The post Vimeo Showcase opens up Roku, Amazon Fire to video marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. The post Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll on behalf of Wilbur says 76% of Americans are more likely to join a program which…

Today nearly 750,000 franchise businesses operate in the U.S. From restaurants to retail businesses to service providers, this model can provide an established path. It attracts entrepreneurs from all walks of life. This means you don’t need to be an established business owner to jump into the franchise world. In fact, some franchisees find themselves…