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The Secret Behind Reducing Hiring Bias Using Behavioral Research and Data

A recent article about Facebook having biased algorithms is in the news. It has prompted small businesses to take another look at hiring bias in the workplace. Small Business Trends spoke with Charlotte Blank, chief behavioral officer of Maritz. She offered a new approach involving behavioral research and company data. How to Reduce Hiring Bias…

Walmart Using Robots Now, When Are You Getting One for Your Store?

Walmart is adding hundreds of robots to its stores to help wash floors and perform low-level jobs that will free up workers to do other important work. Walmart will add robots to at least 300 of its stores this year, The Wall Street Journal reported. In another 900 of its stores, Walmart will put 16-foot-high towers permitting…

It’s Here! Meet “Art Direction For The Web,” A New Smashing Book

It’s Here! Meet “Art Direction For The Web,” A New Smashing Book It’s Here! Meet “Art Direction For The Web,” A New Smashing Book Vitaly Friedman 2019-04-24T16:00:02+02:002019-04-25T07:05:29+00:00 In contrast to the world of print design, our creative process has often been constrained by what is possible with our limited tools. It also has been made…

Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing

The post Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

A customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube…

Modern Marketing Influencer Blog Series: 5 Key Q&As About Influencer Marketing Success

The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. The Oracle Marketing Cloud (OMC) marketing team recently sat down with Michael Krigsman, founder and host of CXOTalk, to discuss influencer marketing.…

Segment of One: A Glimpse into the Future of Digital Marketing

At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called “The Future of Digital Marketing).  It all started with mobile, which has impacted digital marketing in a huge way. Seth pointed out that consumer…

The Missing Ingredient in Your Workday: A 30-Day Challenge

I sat there staring at my list of tasks and projects. A stress-flash shot down into my chest. I’d never… Continue Reading The post The Missing Ingredient in Your Workday: A 30-Day Challenge appeared first on Copyblogger. Press Release Distribution Service

SEO guide to optimizing your LinkedIn profile for more connections, better leads

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. The post SEO guide to optimizing your LinkedIn profile for more connections, better leads appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Salesforce Summer ’19 release preps for Lightning migration: What you need to know

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service