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A Behind-the-Scenes Look at Creating an AB test
“Great science is always dependent upon a creative and artful process. The two work together. We use the creative to generate ideas that we convert to hypotheses. And then with these hypotheses, we use science to determine which of them is most accurate. From this, we’ve developed the most important concepts in the advancement of…
Why Modern Marketers Must Embrace Marketing Automation
Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. While marketers seek to provide benefits or value for your digital transformation or marketing strategy, it can hard to pinpoint what you need — and how exactly to go about it, due to having so many options to choose from.…
Amazon advertising growth slowed again in Q1: Does it matter?
Amazon’s advertising business grew around 36% in Q1 2019. The post Amazon advertising growth slowed again in Q1: Does it matter? appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Privacy could be hurting Facebook Portal sales
The devices don’t appear to have sold well; is it competition or privacy — or both? The post Privacy could be hurting Facebook Portal sales appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and devices. The post Here’s why you need to make sure your email design is mobile-first appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. The post One-to-one-household marketing requires solving the ‘shareability’ problem appeared first on Marketing… Please visit Marketing Land for the full article. Press Release Distribution Service
CRO Hero: Robb Fahrion, Digital Marketing Agency Flying V Group
Ready for a sobering fact? We’re going to kick off this interview with a very surprising stat from a CRO report that we recently released: This is a problem for a number of reasons, but chief among them is that marketers tend to spend a looooot of money and resources on getting people to visit…
History of Viral Marketing
Sponsored Post We’ve all seen those advertisements or images on Facebook that seem to reach thousands, if not millions, of people and result in hundreds of comments, likes, and shares. Your friend shares the post, then you do, and then your friends do. Those posts that spread like wildfire across social media networks are part…
Master the Art of Trello for Small Business with these 10 Tips
Trello offers a popular tool for personal productivity and team collaboration. The platform gives users more than 25 million users worldwide. You can easily customize the platform based on your tasks and working preferences. And it delivers a powerful way for businesses to organize projects. Trello expert Brittany Joiner said in an email to Small…
6 Ways to Improve Traffic For Your Small Business Website and Become Irresistible To Customers
Regardless of the size of a business, in order to stay ahead of your competitors, it’s important to focus on SEO. Knowledge of SEO growth hacking is necessary to survive the cut-throat competition in the digital world. Search engines are the go-to place for people to ask questions and clear their doubts. So, SEO growth…