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Empathy and the Customer Experience
I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs. What are those, you might be asking? Good corporate education…
Data Rules the World
It has become second nature. You probably don’t even realize that you’re doing it. However, you are always offering up some information about yourself in exchange for goods and services. Need a few examples? Whenever you download a movie Whenever you buy an ebook Whenever you call for a driveshare service You’ve already given away…
Modern Marketing Influencer Blog Series: 3 Costly Mistakes to Avoid when Measuring Performance
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. Here they share their thoughts on making the best use of research, planning, testing and data.” In our increasingly data-led world, high-performing marketers are…
HR and a Seat at the Table
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages…
The Psychology Of Pricing
If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something practical.…
How to Find ClickBank Products to Promote
ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors. I’ll you how to sift through the low-quality junk so that you can find top-notch products that you can make money from while…
Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation
If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than… Continue Reading The post Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation appeared first on Copyblogger. Press Release Distribution Service
Seth Godin on the Future of Marketing
Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder,… Continue Reading The post Seth Godin on the Future of Marketing appeared first on Copyblogger. Press Release Distribution Service
Creating ‘Craft Content’ for Remarkable Business Results
The term “craft” is a modern trend indicating something that’s been put together with care, appealing to select palates. In… Continue Reading The post Creating ‘Craft Content’ for Remarkable Business Results appeared first on Copyblogger. Press Release Distribution Service
3 Ways Thoughtful Writers Use Tone to Build Loyal Audiences
“I don’t like your tone.” You’ve heard the adage, It’s not what you say, it’s how you say it. (Actually,… Continue Reading The post 3 Ways Thoughtful Writers Use Tone to Build Loyal Audiences appeared first on Copyblogger. Press Release Distribution Service