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Serious Writing Advice for a Foolish Week
I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan… Continue Reading The post Serious Writing Advice for a Foolish Week appeared first on Copyblogger. Press Release Distribution Service
Announcing: A Breakthrough Resource for Your Content Creation
Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution…. Continue Reading The post Announcing: A Breakthrough Resource for Your Content Creation appeared first on Copyblogger. Press Release Distribution Service
10 Content Marketing Goals Worth Pursuing
Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all… Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger. Press Release Distribution Service
How to Make Yourself Indispensable to a Creative Team
Yesterday, I mentioned the makings of a successful creative team that runs like a well-oiled machine. As the creative-strategic hybrid… Continue Reading The post How to Make Yourself Indispensable to a Creative Team appeared first on Copyblogger. Press Release Distribution Service
Maps From the Old World
When I was growing up, the map was simple. You went to school, did what you could there, and went on from high school to either the military, a job, or college. You got one job. You found someone of the opposite sex and married, bought a house, a dog, and eventually made 2.5 kids.…
Sell Clean
In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me. Sell Clean Humpy talked about running the motor speedway about 12 miles away from the theater where the…
We Don’t Want to Fit In. We Want to Belong
There has been a big shift in how people interact with brands. In the old days, a product or service would show up on the scene, and we’d evaluate whether the product was something we could use. Sure, there were some products and brands where we felt like we wanted to belong (you are either…
Why Your Company Needs to Understand Memes
This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own…
Marketing is About Connecting With Your Customer’s Story
Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business…
If I Were Selling Real Estate Today
The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily bad, but for a lot…
