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Novel scale correlates children’s snacking behaviors with external food cues
Preliminary evidence from a new national study suggests that external food cue responsiveness is measurable by parental report in preschool-age children. Responsiveness was greater among children with, versus without, usual TV advertisement exposure. These results may provide a better understanding of how an obesogenic food environment shapes the development of children’s eating behaviors at a…
Trust Factors: The (In)Credible Impact of B2B Influencer Marketing
Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy. Today…
“The Simpsons” Predicted “Game Of Thrones” Season 8, Episode 5 And It’s Pretty Hilarious
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30 Things That’ll Help You Calm The Heck Down After A Long Day
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The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers
Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been seeing more email…
How to Keep Your Copywriting Skills Fresh
When I started out as a professional copywriter — exactly 40 years ago this year — I was full of… Continue Reading The post How to Keep Your Copywriting Skills Fresh appeared first on Copyblogger. Press Release Distribution Service
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into… Please visit Marketing Land for the full article. Press Release Distribution…
Want to speak at MarTech? Don’t miss out.
When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we. That’s why we’re building the next MarTech® agenda around specific pain points and obstacles — and their real-world,… Please visit Marketing Land for the full article. Press Release Distribution…
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from Amazon. The post Google bringing new Shopping experience with personalization, local and better checkout to U.S. next appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon. The post Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
