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Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: In 2019, the graphic included 7,040…Read blog postabout:Building the essential marketing technology stack to fuel your experimentation program The post Building the essential marketing technology stack to fuel your experimentation program appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service

That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from…Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018 The post Year in review: Our top 9 experimentation articles and news of 2018 appeared first on WiderFunnel Conversion Optimization. Press Release…

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote…Read blog postabout:6 marketing trends set to take off in 2019 The post 6 marketing trends set to take off in 2019 appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and…Read blog postabout:How data visualization enhances business decision making The post How data visualization enhances business decision making appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service

This past September, hundreds of specialists at organizations across industry verticals flocked to #Opticon18, the largest experimentation conference in North…Read blog postabout:The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019 The post The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019 appeared first…

Inspire, Educate, Inform. These three actions are tools you must use as you scale your experimentation program. You should determine…Read blog postabout:Changing organizational culture and fostering an experimentation mindset The post Changing organizational culture and fostering an experimentation mindset appeared first on WiderFunnel Conversion Optimization. Press Release Distribution Service

Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:…Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth The post How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth appeared first on WiderFunnel Conversion Optimization. Press Release…

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for…

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky…

  The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know…