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Understanding the Value of Interactive Content
Interactive content is any of type of digital media that creates a two-way “conversation” with the end user. A website visitor may be able to actively participate with your content through: Animated infographics Assessments Calculators Contests Games Interactive curriculum Live chats Polls Quizzes Interactive timelines **This is an excerpt from Vertical Measures’ new book The Customer…
4 Things to Look for When Reviewing Your Digital Marketing Agency
Transcript Hi. I’m Arnie Kuenn with Vertical Measures. Today, I’m going to talk about four things that you should look for when evaluating either your current or future digital marketing agency. Let’s get started! Number 1: Does the agency practice what they preach? In other words, if an agency is selling you the benefits of…
11 Content Writing Best Practices + Free Downloadable Editing Checklist
Everyone wants to publish great content that generates traffic, boosts leads, earns links and gets shared on social. And why not? Content marketing generates more than three times as many leads as outbound marketing, Demand Metric reports. It drives conversions at six times the rate of traditional marketing, and small businesses that blog have 126…
Successful Digital Marketing in 2019: An Interview with Arnie Kuenn
When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google, on average, a prospect completes 68% of their buying decision before contacting any provider. “The Internet has become a big part of the purchase process today and companies need to take…
Why Prioritize Local SEO?
Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a business that provides a local HVAC service, there are a few key strategies, amongst many,…
Asking the Experts: What Does Your Ideal Content Marketing Client Look Like?
We know a little bit about you. You may have spent thousands of dollars to hear people like us speak about what it means to succeed with content marketing. We put up 20 or 30 slides for 45 minutes and tell you what you should be doing and get you psyched about all the possibilities.…
You Had a Bad Digital Agency Experience… Now What? [VIDEO]
Transcript I’m Samantha Kermode, a Senior Marketing Consultant here at Vertical Measures. So, you had a bad digital marketing agency experience; you didn’t pick the right partnership? We’re very sorry to hear about that, but today we’re going to walk through with you the top five most important things to think about and address when…
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article. Press Release Distribution Service
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft. Please visit Search Engine Land for the full article. Press Release Distribution Service
Multi-Brand Strategy for Education: Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share. Read more at PPCHero.com Press Release Distribution Service