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IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements. The post IAB Europe releases new GDPR consent framework for comment appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO
Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald’s and Gatorade. The post Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
The company generated $14.9 billion in ad revenue during the first quarter of the year, with 93% coming from mobile ads. The post Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
We can’t live without digital media, but why would we want to?
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. The post We can’t live without digital media, but why would we want to? appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
12 Tactics To Optimize Your eCommerce Landing Page For More Conversions
eCommerce vendors who aren’t actively improving their landing pages to convert more visitors are almost certainly leaving money on the table. As of 2018, the average eCommerce website — both globally and in the US — converted less than four percent of its visitors. So even if you’re already converting at an above average rate,…
5 Things Businesses of All Sizes Can Learn from Marie Kondo
Sponsored Post Marie Kondo’s name is on everyone’s lips these days. Thanks to her book The Lifechanging Art of Tidying Up: The Japanese Art of Decluttering and Organizing and popular show on Netflix, Goodwill centers all over the country are overflowing with donations as housecleaning becomes a national phenomenon. But although my pantry now looks…
In the Spotlight: Meli’s Monster Cookies Makes Sure Healthy Alternatives are Baked In
When you think of gluten-free food, you probably don’t picture delicious baked goods. So Melissa Blue and Melissa Mehall founded Meli’s Monster Cookies to show that gluten-free baked goods could also be delicious. The company uses an old family recipe that is gluten free “by accident.” So it tastes delicious and is perfect for those…
The Secret Behind Reducing Hiring Bias Using Behavioral Research and Data
A recent article about Facebook having biased algorithms is in the news. It has prompted small businesses to take another look at hiring bias in the workplace. Small Business Trends spoke with Charlotte Blank, chief behavioral officer of Maritz. She offered a new approach involving behavioral research and company data. How to Reduce Hiring Bias…
Walmart Using Robots Now, When Are You Getting One for Your Store?
Walmart is adding hundreds of robots to its stores to help wash floors and perform low-level jobs that will free up workers to do other important work. Walmart will add robots to at least 300 of its stores this year, The Wall Street Journal reported. In another 900 of its stores, Walmart will put 16-foot-high towers permitting…
It’s Here! Meet “Art Direction For The Web,” A New Smashing Book
It’s Here! Meet “Art Direction For The Web,” A New Smashing Book It’s Here! Meet “Art Direction For The Web,” A New Smashing Book Vitaly Friedman 2019-04-24T16:00:02+02:002019-04-25T07:05:29+00:00 In contrast to the world of print design, our creative process has often been constrained by what is possible with our limited tools. It also has been made…