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How to Segment Your Email List for Optimal Performance

Email segmentation is a crucial first step to meet the needs of your audience. Segmenting your email list lets you adjust your email campaign strategy based on the preferences of specified groups, optimizing the ROI of your efforts. There are many ways you can segment your email list to provide relevant content your audience will…

Smokers have higher risk for multiple strokes

(Reuters Health) – Smokers who have a stroke are much more likely to have another one if they don’t quit or at least cut back, a Chinese study suggests. Press Release Distribution Service

Sunday is ‘Hepatitis Testing Day’

Millions of people in the U.S. have chronic viral hepatitis, most without knowing it, so the Centers for Disease Control and Prevention and other groups have designated May as Hepatitis Awareness Month and May 19 as Hepatitis Testing Day. Press Release Distribution Service

5 Things You Need to Know About Discovery Ads

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting new product features and announcements. From Gallery Ads, which allow…

Employee Spotlight: Haile Xiao

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we talked with…

Follow live: Koepka in control

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Pelicans reportedly hire Nets’ Langdon as GM

Nets assistant general manager Trajan Langdon has been hired as the Pelicans’ new GM, according to multiple reports. Press Release Distribution Service

Bodexpress runs entire Preakness without jockey

Bodexpress bucked his jockey right out of the gate but kept going and crossed the finish line at the Preakness. Press Release Distribution Service

Five pressing questions that will decide Bucks-Raptors

Can the Raptors make life easier on Kawhi Leonard? Here are five big questions as the series heads to Toronto. Press Release Distribution Service

If you’re just now seeing how strong the Bucks are, it’s too late

Giannis Antetokounmpo and the Bucks know they possess the formula to create an NBA champion. The Raptors, and the rest of the basketball world, are quickly learning it too. Press Release Distribution Service