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While there are a few stalwarts who stand out when it comes to reliance on experimentation to drive growth, honed over many years, some brands are formalizing this process to further root CRO into their DNA, knowing how critical it is in current times. Truckstop.com has been in business for the last 23 years and…

From generating quality leads to driving more traffic to your website, the efforts invested in B2B marketing are nearly twice as more as compared to any other industry, especially B2C. Each lead is a potential customer, which means everything done in the process demands utmost precision – taking the right steps to highlight your brand’s…

Marketers can map the performance of their campaigns from various data sources. Most often this leads to them being overly obsessed with metrics. But, not all numbers penned on paper help derive befitting conclusions that promise results. This is where qualitative information about visitor behavior helps to connect the missing dots in user research. Qualitative…

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(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation culture.) 1,000 concurrent experiments. Tests that can be deployed across 75 countries and 43 languages in under an hour. A/B tests that cover a span of 1.2 million hotels, homestays, and inns—if ever there was an organization that bleeds CRO…

A seamless eCommerce customer journey is about transitioning from just “buying” to “experiencing.” The key to growing your online business is to let your customers explore, decide, and share, and then learn from their experience. Over the years, A/B testing has evolved from a simple comparative study to a process backed up by a data-driven…

Is your e-commerce website experiencing high traffic but low checkouts? Is your cart abandonment rate at an all-time high? Are you losing prospective customers because something on your website is putting them off and you are not sure how to make visitors leave the site only after finishing a purchase? This blog will help you…

Continuous experimentation and testing increases conversions at high growth and data-driven organizations. Scaling a conversion rate optimization (CRO) program requires not only building a long-term testing roadmap but also building a culture of experimentation involving multiple teams and stakeholders across the company. As the scope of CRO projects increases, so does the difficulty of management…

It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after…

The world of retail is changing — perhaps faster than at any time in history. How can a small retailer keep up with what customers want? One way is by keeping up with the latest retail insights from retail consulting firm BRP. The company does a wealth of consumer surveys to find out what today’s…