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What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too…

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You’ve got this adulthood thing down pat – or at least you’re trying to! View Entire Post › Press Release Distribution Service

Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your…

Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study… Please visit Marketing Land for the full article. Press Release Distribution…

Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. The post 5 steps to move closer to one-to-one personalization appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. The post What happens post-conversion? It’s time we figure it out, together appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Last year, investment bankers said the company could be valued at $120 billion upon its I.P.O. That number has declined in recent weeks. Press Release Distribution Service

You may think privacy means keeping hold of your data. The two tech giants want it to mean they don’t hand data to others. Press Release Distribution Service