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Apple will force iOS developers to use its new Apple ID sign in option
Single sign-in can be super convenient — instead of creating a new username and password for each app and website you visit, just press a button to log in with your Google or Facebook account instead. And today, Apple announced its own, potentially even more attractive single sign-in scheme: one that doesn’t turn data about…
Cracking the Code on Chatbot Marketing for Your Business [Infographic]
How many chat messages have you sent today? 20? 50? 100? Probably a lot and that’s typical. Since 2014, we’re using chat apps more than social networking apps. On Facebook Messenger, more than 8 billion messages are sent around the world daily and Messenger marketing platform is responsible for millions of messages around the world…
Best Cities for Serial Entrepreneurs
Some entrepreneurs just love to start businesses — over and over again. There’s even a name for them: serial entrepreneurs. But have you ever wondered where to find serial entrepreneurs? Our rankings of the Best Cities for Serial Entrepreneurs highlight where you can find large concentrations of serial entrepreneurs. Serial entrepreneurs for our purposes are…
Some Small Businesses Had to Wait Longer Than 6 Months to Hear About a Loan Application
When it comes to a business loan, applicants want to start and expand their company, or they need funds to get out of a financial jam. But the application process is not uniform across the board, which leaves room for inefficiencies small business owners inevitably face. How Long Does It Take to Get a Business…
What are HSAs – and How Do They Work for Your Business?
Health savings accounts (HSAs) have existed for about 15 years. And they have grown in popularity. But many companies and individuals still don’t fully understand how they work. And what makes them a good health coverage solution for small businesses? Check out these 10 things to help you decide if HSAs are right for your…
How to Turn Your Website from Blah to Fantastic – and Attract More Customers in the Process
According to a Stanford University study, 75% of consumers judge a company’s credibility based on their website’s design. When it comes to this key marketing tool, it’s not set it and forget it. Reviewing your website performance with a professional marketer is just like checking your profit and loss statement with your accountant. Essential Marketing…
Connecting Isn’t REALLY About the Technology
Okay, sure. Technically, you might have to learn a tiny bit about how to make something happen with technology to be able to use tools like video and podcasts or email newsletters to reach people. But my point is that using that kind of tech isn’t (shouldn’t be) your big worry and focus. Connecting Isn’t…
The video algorithm: Facebook vs. YouTube
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. Please visit Marketing Land for the full article. Press Release Distribution Service
Reports: Google, Amazon to face new antitrust inquiries in changed political climate
Reportedly the DOJ will investigate Google and the FTC will take on Amazon. Please visit Marketing Land for the full article. Press Release Distribution Service
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public conversation. Please visit Marketing Land for the full article. Press Release Distribution Service