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Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store
SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem…
At Crazy Egg, Every Day Is Work From Home Day
Not to sound too hipster, but we’ve been working remotely before it was cool. Crazy Egg was founded in 2005, and ever since then we’ve built a globally distributed team of super smart, talented, hard-working humans from around the world. In celebration of Global Work From Home Day, we’re bringing you behind the scenes of…
6 Ways to Make Your Prospects HATE Your Website
You have a formidable task ahead of you. How can you make it so that all of your prospective customers really, really hate your website and in turn, despise your company? Why would you want to do that? Isn’t there a competition going on? When you look on the internet, it sure seems like it.…
Converting More Customers For The Elephants: A Homepage Analysis
Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant — an ecommerce company that donates 30% of its profits to saving the elephants in Kenya. Before we dive in, I’m going to provide a little context. Here’s what their…
What Should I A/B Test? An Ecommerce Homepage Analysis
There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand…
4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities
The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is…
When’s The Last Time You Analyzed Your Conversion Funnel?
The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. When I asked her what her biggest challenge was,…
Ready For Rebranding? Validate Your New Direction To Minimize Risk
There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a nerve-wracking process for business owners, execs, and anyone else involved. This is because a rebrand has to resonate with audiences without losing touch with the current customer base. Failing to rebrand…
From First-Time Buyer To Loyal Customer: Ecommerce Email 101
Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? I’m going to take a…
[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity
We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective…
