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AdStage launches Google Sheets add-on for cross-channel campaign data

Advertisers can import data from multiple search and social adverting channels with one query. The post AdStage launches Google Sheets add-on for cross-channel campaign data appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

Audience segmentation, targeting and (offline) attribution are increasingly available for ‘TV inventory.’ The post Why Netflix may have to introduce ads and how TV is becoming a programmatic medium appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

In the News: Study Says Remote Workers Feel More Left Out Than They Would in the Office

If you have virtual employees or even people who work remotely just some of the time, you’ll want to hear this. A new survey of those people this week revealed many of them feel left out of the workplace. The report comes from the company Igloo. It found 70% of remote workers feel left out…

Ramon Ray of Smart Hustle Magazine: You Don’t Need to Be Shaquille O’Neal to be a Celebrity CEO

I’m sure the Small Business Trends audience knows who Ramon Ray is.  In fact most folks in the small business community here in the states have probably seen him speaking at industry conferences, moderating panels, running sites like SmallBizTechnology.com (which he recently sold) and publishing Smart Hustle Magazine (and running its annual conference), and writing…

50% of Small Business Owners Saw a 10% Tax Bill Decrease in 2019

Half the respondents to a new survey saw their tax bill drop. Some tout the 2017 Tax Cuts and Jobs Act as a reason. Another equal amount reported their tax bill remained the same. The Q1 2019 Vistage CEO Confidence Index also found a small percentage of respondents saw increases in their taxes. Small Business…

Management’s Policies Have Become More – Flexible

Sometimes a cartoon has been sitting there right in front of you for forever and you just never bothered to notice. Take for example the phrase “my way or the highway.” We’ve all heard it, read it, written it, said it. But it occurred to me after more than 47 years of hearing it that…

Sketch vs Figma, Adobe XD, And Other UI Design Applications

Sketch vs Figma, Adobe XD, And Other UI Design Applications Sketch vs Figma, Adobe XD, And Other UI Design Applications Ashish Bogawat 2019-04-19T11:00:16+02:002019-04-20T06:05:37+00:00 For a while now, Sketch has been the application of choice for many UX and UI designers. However, we have lately seen many new contenders for Sketch’s position #1 as a universal…

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

The post Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service

How AI and Machine Learning Can Supercharge Your Social Media Marketing

When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly make them better at social media marketing. But that would be a mistake, because AI has already shown remarkable promise…

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. The post New customer acquisition vs. retention: 7 best practices for search appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service