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Instead of a New Year’s resolution, I practice a ritual called “My 3 Words.” The idea is that you think up three words that will help guide your choices and actions over the coming year. This has become quite an event, with thousands and thousands of people working their way through the ritual and planning…

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain,…

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience…

Why is it so hard to produce good content? Because creative work is uniquely draining … and uniquely rewarding, too…. Continue Reading The post How to Meet (and Exceed) Your Creative Content Goals appeared first on Copyblogger. Press Release Distribution Service

ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey. The post MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution…

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. The post Window shopping 2.0: How visual search is revolutionizing digital fashion retail appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. The post A Facebook voice assistant may have buy-in from marketers – but will users want it? appeared first on Marketing Land. Please visit Marketing Land for the full…

The Oregon Senate passed a bill Thursday that would ban restaurants from freely handing out plastic straws to customers. Oregon Plastic Straw Bill Customers dining inside must explicitly request a straw to get one. The rule does not apply to drive-through customers. “We use a straw for less than an hour, but it continues to…

Here’s a food for thought: as a modern, fairly tech-savvy small business owner, have you designed an amazing ‘About’ page that crisply conveys your brand’s message, inspires trust, and facilitates further action by the user? Probably not. Although the ‘About’ page is inherent to just about any website, it is especially important for business websites…