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Here’s how you build creative video experiences for a multi-screen world

It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. The post Here’s how you build creative video experiences for a multi-screen world appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Personalizing UX: Why Zillow Group moved beyond AB testing

Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. The post Personalizing UX: Why Zillow Group moved beyond AB testing appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Debunking the top 5 stereotypes of programmatic traders

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. The post Debunking the top 5 stereotypes of programmatic traders appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Spotify adds Oracle Data Cloud integration geared to auto advertisers

The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities. The post Spotify adds Oracle Data Cloud integration geared to auto advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?

The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an…

How to Get Moving Again When You Feel Stuck

The post How to Get Moving Again When You Feel Stuck appeared first on ProBlogger. This post is based on episode 158 of the ProBlogger podcast. Do you ever feel stuck in your blogging or your business? I think many of us can relate to feeling paralysed at times – not just with blogging or business,…

How to Overcome Failure in Six Powerful Steps

The post How to Overcome Failure in Six Powerful Steps appeared first on ProBlogger. This post is based on episode 190 of the ProBlogger podcast. Most of us don’t want to learn about failure because we don’t want to fail. But we all do. And that’s okay, because failure is an essential part of any business.…

Nine Ways to Stay Inspired and Avoid Blogger Burnout

The post Nine Ways to Stay Inspired and Avoid Blogger Burnout appeared first on ProBlogger. This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against…

How to Get Products to Review on Your Blog

The post How to Get Products to Review on Your Blog appeared first on ProBlogger. This post is based on Episode 178 of the ProBlogger podcast. Whether your blog is all about reviewing products or you want to review them occasionally, it’s not always easy to get your hands on them. I faced this problem in…

18 Ways to Create Scannable Content for Your Blog

The post 18 Ways to Create Scannable Content for Your Blog appeared first on ProBlogger. This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more…