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Inspiring Examples of B2B Influencer Marketing in Action
While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019,…
The Importance of Data to Social Media Marketing
More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their…
Snub Your Next Deadline and Read This Instead
“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes… Continue Reading The post Snub Your Next Deadline and Read This Instead appeared first on Copyblogger. Press Release Distribution Service
Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens. The post Here’s how you build creative video experiences for a multi-screen world appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. The post Personalizing UX: Why Zillow Group moved beyond AB testing appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Debunking the top 5 stereotypes of programmatic traders
Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. The post Debunking the top 5 stereotypes of programmatic traders appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Spotify adds Oracle Data Cloud integration geared to auto advertisers
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities. The post Spotify adds Oracle Data Cloud integration geared to auto advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service
Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?
The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an…
How to Get Moving Again When You Feel Stuck
The post How to Get Moving Again When You Feel Stuck appeared first on ProBlogger. This post is based on episode 158 of the ProBlogger podcast. Do you ever feel stuck in your blogging or your business? I think many of us can relate to feeling paralysed at times – not just with blogging or business,…
How to Overcome Failure in Six Powerful Steps
The post How to Overcome Failure in Six Powerful Steps appeared first on ProBlogger. This post is based on episode 190 of the ProBlogger podcast. Most of us don’t want to learn about failure because we don’t want to fail. But we all do. And that’s okay, because failure is an essential part of any business.…