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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
Hey there, marketer. Let me introduce myself. I’m your target market. I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. Right now, I’m somewhere between interested in and desperate for what you’re selling. I’m ready to say “yes” to a call to action,…
It Takes More than Just Conversion to Understand Customers
When building a successful digital presence, every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action. Given these two questions, it’s very easy for marketers to fall into this trap: treating conversion rates as the cornerstone…
The 5 Types of Online Prospects, and How to Sell to Each of Them
If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment… Continue Reading The post The 5 Types of Online Prospects, and How to Sell to Each of Them appeared first on Copyblogger. Press Release Distribution Service
Marketers can operationalize customer feedback (whether you ‘own’ it or not)
Democratizing access to customer feedback is one of your most valuable assets in the feedback economy. Please visit Marketing Land for the full article. Press Release Distribution Service
Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Please visit Marketing Land for the full article. Press Release Distribution Service
ICE Used Facial Recognition to Mine State Driver’s License Databases
Immigration and Customs Enforcement officials have analyzed millions of drivers’ photos without their knowledge, newly released documents show. Press Release Distribution Service
Employee Activism Is Alive in Tech. It Stops Short of Organizing Unions.
Efforts to form unions at several smaller tech companies have stalled, showing the limits of how far a wave of employee activism can go. Press Release Distribution Service
10 great high-tech thrill rides at theme parks around the world
Theme parks are in an arms race to use the latest technology to thrill their visitors. Press Release Distribution Service
10 great high-tech amusement park thrill rides
“The rides have gotten totally immersive,” says Robert Ulrich, president of American Coaster Enthusiasts. Press Release Distribution Service
Thousands of Android apps can track your phone — even if you deny permissions
When you explicitly tell an Android app, “No, you don’t have permission to track my phone,” you probably expect that it won’t have abilities that let it do that. But researchers say that thousands of apps have found ways to cheat Android’s permissions system, phoning home your device’s unique identifier and enough data to potentially…
