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How I lost my identity — and embraced a new one
Nature, Published online: 08 July 2019; doi:10.1038/d41586-019-02123-4 It was tough for Lia Paola Zambetti to leave the bench after dreaming for more than a decade of becoming a scientist, and reaching her goal. But now she enjoys her work’s broader impact. Press Release Distribution Service
Highway medians are a source of food for wildlife
Vegetated highway medians are a proverbial buffet for small mammals, according to biologists. Animals such as weasels, mink, and chipmunks use the roadside bands of vegetation as habitat to find food. Press Release Distribution Service
Social context influences decision-makers’ willingness to take risks
Do differences in performance have an impact on the appetite for risk-taking in decision-makers? Economists have addressed this question. The result of their study is that people’s willingness to take risks increases as soon as they get a lower return than other people with whom they compare themselves. At the same time, decision-makers take lower…
Making the Case for Video at Every Stage of the Buyer’s Journey
It’s been said before, but I’ll say it again: Video across the digital landscape is what buyers and consumers alike crave. The average U.S. adult spends 5 hours and 57 minutes a day watching video. Compare that number to the average amount of time someone reads each day (16.8 minutes), and you’ll find that people…
24 Hilarious Tweets To Read Now That Mercury Has Entered Retrograde
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23 Things Anyone Without A Dishwasher Needs ASAP
Hand-washing is about to get A LOT less dreadful. View Entire Post › Press Release Distribution Service
I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
Hey there, marketer. Let me introduce myself. I’m your target market. I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. Right now, I’m somewhere between interested in and desperate for what you’re selling. I’m ready to say “yes” to a call to action,…
It Takes More than Just Conversion to Understand Customers
When building a successful digital presence, every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action. Given these two questions, it’s very easy for marketers to fall into this trap: treating conversion rates as the cornerstone…
The 5 Types of Online Prospects, and How to Sell to Each of Them
If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment… Continue Reading The post The 5 Types of Online Prospects, and How to Sell to Each of Them appeared first on Copyblogger. Press Release Distribution Service
Marketers can operationalize customer feedback (whether you ‘own’ it or not)
Democratizing access to customer feedback is one of your most valuable assets in the feedback economy. Please visit Marketing Land for the full article. Press Release Distribution Service