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How B2B Marketers Can Strategically Test New Digital Marketing Tactics
When it comes to testing new marketing tactics, B2B marketers often find themselves in one of two camps: Chasing the new, shiny object. (Their motto: Let’s innovate, innovate, innovate!) Maintaining the status quo. (Their motto: We don’t mess with what’s working.) Whichever camp you currently find yourself in, chances are high that you’re intrigued by…
Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?
Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions. “Minneapolis movie showtimes.” “Um… come again?” “Showtimes Captain Marvel 55441.” “Are you –” “Movie showtimes cheapest theater arcade games. I’m feeling lucky.” “Sir, this is a Wendy’s.” It’s only…
Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown
The post Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
Why Twitter Lists Are Still a Great Tool for B2B Marketers
The post Why Twitter Lists Are Still a Great Tool for B2B Marketers appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service
Trust Factors: How Best Answer Content Fuels Brand Credibility
Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERP has been a key source…
Looking at Martech: The Intersection of Marketing and Technology
When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience. Yet, marketing needs technology to reach the right audience at the right…
Are You Doing Demand Generation Right…or Are You Just Wasting Money?
Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline. In other words, demand generation is a marriage of marketing programs with a structured sales process that’s deployed after the lead has been captured. At Uberflip, our…
Evolving Your CX: How to Differentiate from DTC Brands
When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this. From time to time, everyone has “swum upstream” and bought an item from a brand’s direct-to-consumer (DTC)…
Modern Marketing Influencer Blog Series: Being Human: How H2H Marketing Forges Strong Customer …
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on not forgetting the most important part of any marketing endeavor: forging that integral human connection.” Marketers…
Creating a Marketing Persona: Influencers Matter
Every marketer should take a moment and consider who their audience is. Who are they trying to reach? How? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments. Then based upon the characteristics of each segment, you can create a sketch, or…