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Marketing is About Connecting With Your Customer’s Story

Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business…

If I Were Selling Real Estate Today

The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily bad, but for a lot…

You Don’t Have to LOVE Making Video – You Just Have to Make It

I’ve been creating (almost) daily video lately on YouTube as part of an impromptu “challenge” with Joel Comm. The process is interesting because video is at once the hardest and also the easiest kind of content to create. I don’t necessarily love making video, but it’s what people consume these days. Far more than any…

Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use. The post Collection of tech companies support changes to CA privacy act that bring it closer to GDPR appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Salesforce will acquire Salesforce.org for $300 million

Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its nonprofit customers. The post Salesforce will acquire Salesforce.org for $300 million appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

What Stackie winner Airstream learned from communing with its stack

The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams. The post What Stackie winner Airstream learned from communing with its stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

How 2019 Stackie Award winner Sargento cooked up their stack

The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. The post How 2019 Stackie Award winner Sargento cooked up their stack appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering first-rate mobile AR experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service

Choosing a marketing automation platform

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all… Please visit Marketing Land for the full article. Press…

Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy

The Business Manager platform is also being updated, but not until later this year. The post Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Press Release Distribution Service