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Breaking Top Featured Content:
Three Reasons Most Content Marketing Fails, and What to Do About Them
Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs Press Release Distribution Service
How to Build an Exceptional Newsletter, According to People Who Did
Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What’s … Read the full article…
Three Creative Habits to Inspire You and Make You More Productive [Infographic]
How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity. Read the full article at MarketingProfs Press Release Distribution Service
Why Testimonials Are B2B Companies’ Most Important Marketing Tool
B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs Press Release Distribution Service
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers’ attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage … Read the full article…
Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs Press Release Distribution Service
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Read the full article at MarketingProfs Press Release Distribution Service
Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy
Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the full article at MarketingProfs Press Release Distribution Service
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn’t Overlook
Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement you’re after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. Read the full article at MarketingProfs…
A Guide to Using Infographics for Lead Generation [Infographic]
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs Press Release Distribution Service