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Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft. Please visit Search Engine Land for the full article. Press Release Distribution Service
Multi-Brand Strategy for Education: Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share. Read more at PPCHero.com Press Release Distribution Service
From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level
Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development. Read more at PPCHero.com Press Release Distribution Service
The 5 Mistakes You’re Making in Your Google Ad Copy
We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usage, but for the most…
Facebook Improves Brand Safety Controls & More Recent News
It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the worlds of search, social, and ecommerce. Facebook makes it easier to control ad placements If you’re currently running—or have ever run—contextual advertisements, you understand how important it is to have control over the content that’s…
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here’s how. Read the full article at MarketingProfs Press Release Distribution Service
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article…
Apply These 14 Expert Techniques to Make Your Job Postings Stand Out
The job hunt can seem like a never-ending stream of applications and interviews for candidates. And it can feel that way for the companies posting jobs too. AmdIn order to stand out from competitors, keep the job posting fresh for as long as possible and, ultimately, find the ideal fit for the position, companies need…
The Ultimate Small Business Guide to the Most Popular Social Media Apps By State
Knowing how and which social media platform your audience uses is an important data point. Identifying this information will improve your engagement level and marketing efforts. And according to a new report by CenturyLinkQuote, the platforms vary from state to state. The data from this report is especially important as people spend more time on…
So Long, San Diego! Top Takeaways From #SMMW19
The post So Long, San Diego! Top Takeaways From #SMMW19 appeared first on Online Marketing Blog – TopRank®. Press Release Distribution Service