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Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation as a trusted industry leader and showcase the benefits of your product or service. Email helps establish and nurture relationships, build trust and, ultimately, encourage visits to your website that lead…

If you’re considering an agency to help with digital marketing, you’ve come to the right place. There’s a lot to consider before investing time, money and resources into a marketing agency that, at least for now, feels more like an additional obstacle to your goals, rather than a trusted partner. We’ve compiled a list of…

Interactive content is any of type of digital media that creates a two-way “conversation” with the end user. A website visitor may be able to actively participate with your content through: Animated infographics Assessments Calculators Contests Games Interactive curriculum Live chats Polls Quizzes Interactive timelines **This is an excerpt from Vertical Measures’ new book The Customer…

Transcript Hi. I’m Arnie Kuenn with Vertical Measures. Today, I’m going to talk about four things that you should look for when evaluating either your current or future digital marketing agency. Let’s get started! Number 1: Does the agency practice what they preach? In other words, if an agency is selling you the benefits of…

Everyone wants to publish great content that generates traffic, boosts leads, earns links and gets shared on social. And why not? Content marketing generates more than three times as many leads as outbound marketing, Demand Metric reports. It drives conversions at six times the rate of traditional marketing, and small businesses that blog have 126…

When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google, on average, a prospect completes 68% of their buying decision before contacting any provider. “The Internet has become a big part of the purchase process today and companies need to take…

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a business that provides a local HVAC service, there are a few key strategies, amongst many,…

We know a little bit about you. You may have spent thousands of dollars to hear people like us speak about what it means to succeed with content marketing. We put up 20 or 30 slides for 45 minutes and tell you what you should be doing and get you psyched about all the possibilities.…

Transcript I’m Samantha Kermode, a Senior Marketing Consultant here at Vertical Measures. So, you had a bad digital marketing agency experience; you didn’t pick the right partnership? We’re very sorry to hear about that, but today we’re going to walk through with you the top five most important things to think about and address when…

Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article. Press Release Distribution Service